Having a good headline is not enough. It has to be a compelling ‘grab-them-by-the-throat’ attention holding headline if you are going to get the undivided attention of your prospect.
Let’s face it - whether we are talking letter, advert or presentation headlines - your reader is unlikely to be concentrating absolutely 100% on what he [...]
Written by Carol Bentley on December 13, 2007
Although my posts are made on weekdays only I know that some people like to catch up on blogs over the weekend - including quite a few of my visitors judging by the traffic stats.
So I just wanted you to know that the website may be down for a while on Sunday 9th December whilst [...]
Written by Carol Bentley on December 7, 2007
This post is completely off-topic, but I felt it was so important I decided to add in an extra post so you don’t get caught by this telephone credit card scam.
It came to me from the Federation of Small Businesses (UK), of which I am a member. It was and experience reported to them [...]
Written by Carol Bentley on December 4, 2007
Tomorrow is my blog anniversary. It will be one whole calendar month since I started this blog. And I want to say ‘Thank You’ for being a regular visitor (you are a regular, aren’t you?)
And I’m going to do that with two special gifts which are only available for this weekend - [...]
Written by Carol Bentley on November 22, 2007
Just a quick fun post for the weekend.. although it might send you crazy trying to figure out what’s going on ;).
I found this post which displays a spinning girl
The direction the girl is spinning in is supposed to show which is the dominant hemisphere in your brain. I only saw one direction. [...]
Written by Carol Bentley on November 9, 2007
Keeping in touch with people is important. But so is making sure you’re not annoying them with an excessive overload of information. And although Internet experts say that daily blogging is a good thing, I’m not so sure.
Do you think a daily post on this blog is too much? If you like [...]
Written by Carol Bentley on November 6, 2007
I’ve been threatening to set up a copywriting blog for what seems like for ever and a day but never quite got around to it.
I think one of the things that discouraged me was knowing how to get a good, professional looking blogging layout set up. But now, thanks to my good friend Ed [...]
Written by Carol Bentley on October 23, 2007
Carol Bentley: Hi David, I think it is a little different between close family...
David Moulton: I remember working overseas years ago and using old Saudi Telecom...
Anton Capsiplex: I love the Getting Things Done approach to time management. In fa...
Carol Bentley: Glad to clear up one of the Internet's little mysteries for you M...
Michael Morrison: Ah, so it wasn't just me who had no idea what they were! Thanks f...
Carol Bentley: Hi Don, you have a good point - franking machines do save an eno...