Sometimes I read someone’s blog post and I think ‘That is sooo-oo obvious, why didn’t I think of that?’ And that’s what happened today when I popped over to take a look at Aweber’s latest blog post on gathering testimonials.
I’ve always urged clients to collect as many testimonials as they can and in Rebecca’s post [...]
In the 1900’s the most powerful marketing strategy for any business was direct response marketing… and it still is today, but…
In the 21st century the delivery mechanism for your marketing and sales message has expanded and - as a result - the ability to reach more people in your target audience has increased exponentially.
One of [...]
OK – I admit it! I give in and confess that I must be losing the plot because I’m guilty of not taking serious note of one of the most powerful marketing trends to hit the business world.
What am I talking about? Video Marketing, that’s what.
Now, before you ‘switch-off’ saying: “too expensive!”; “too [...]
When I got an email from Rich Schefren about the passing of a well-known figure that had inspired and taught him so many marketing gems, I didn’t know who he was talking about (the guy is not well known outside the US).
In his farewell post (a 27-page insightful sharing) Rich reveals - and describes fully [...]
What is the most valuable gift you can give anyone? A gift that doesn’t require you opening your wallet or purse? A gift that makes them - and probably you - feel good?
It’s the gift of genuine interest. When you show interest by asking someone about them; their thoughts; their opinions; their interests; you make [...]
A quick note in case you missed it last week. Collect your copy of the 80-page Social Media report at www.scymtoolbox.com and whilst you are there take a look at the extensive toolbox I created for you.
That’s it! I said it was just a quick note
~ Carol Bentley
It’s tough on the high street for retailers at the moment. We’ve already seen the demise of many well known names, like Woolworths, as well as seeing numerous smaller shops being boarded up.
Now, I don’t profess to be a retail marketing expert, but I can’t help wondering if those shop owners were missing a few [...]
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