Are you losing customers without knowing why? According to research carried out by TARP 68% of customers stop doing business because of perceived indifference, often because of lack of communication.
Printed newsletters are an ideal way of keeping communication channels open with your customers and prospects. Keep your customer up to date with information [...]
When sending out a mailshot should you use franked postmarks or live stamps? I’ve always maintained real stamps get a better response in most situations because the letter looks more personal - and I have proved it on many occasions for clients.
So I was intrigued to get a letter from Royal Mail - with [...]
On the web spreading the word about something - good or bad - is known as viral marketing. Think about it.. it isn’t new, is it? We’ve had viral marketing since the year dot! It’s just got a rather fancy ‘technical’ term nowadays.
Of course I’m talking about ‘word of mouth’ recommendations. [...]
How can you grab your prospect’s attention? If you’ve read any of my material you’ll know I advocate talking about your prospect; their desires; their worries; their problems and describing solutions for them.
There’s another way of catching their attention. Tie your offer in with a breaking news story; a seasonal event or a current [...]
“A lot of small businesses can benefit from blogging!” claimed my web marketing expert pal Ed. “How so?” I asked.
You see I must admit I was highly sceptical when he first said that - after all it’s just basically someone pouring out whatever is in their head; a bit like a personal journal - [...]
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Carol Bentley: Hi David, I think it is a little different between close family...
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Carol Bentley: Hi Don, you have a good point - franking machines do save an eno...