Last Saturday morning, 4.15 a.m. – still dark – and my alarm woke me so I could get to a marketing-focused business club meeting on time.
Was it worth the effort?
Yes!
The London event, hosted by SuccessTrack, was a gathering of enthusiastic and ambitious business owners (my kind of people ) listening to [...]
We never stop learning. I know… it is a cliché but it happens to be one that I believe in and actively follow.
If you’ve been following my blog for a while you’ll know that I love discovering anything about marketing, copywriting and all things related. One of the ways to do that is [...]
Sometimes we forget that we can’t be ‘all things to all men’. And sometimes it is better to concentrate on our strengths and limit our apparent weaknesses by asking for help when we need it.
And it doesn’t matter if the help we ask for is expert knowledge to achieve what we’re aiming at or encouragement [...]
A few years ago I joined the online networking website LinkedIn. Did you? Have you gained anything by being a member?
I can’t say I’ve noticed any particular benefit but I think I’ve been missing an important point here.
You see, over the last few months I’ve been checking how social bookmarking and online networking [...]
Have you come across Twitter? There’s a lot of interest in Twittering; lots of people are getting involved. I can understand how it helps people communicate on a regular basis - especially socially. It certainly seems popular with younger people, almost as an adjunct to their mobile texting.
But how can that help in [...]
Right - so you know all you need to know about your target market. You’ve got a fine-tuned understanding of your ideal prospect; you know their age; their gender; income range; whether they’re employed or retired (for consumer marketing); where they’re likely to live and what type of accommodation they have.
You know what interest’s [...]
In a previous post ( 4 easy steps to authorship) I explained how a tips booklet can be used as a highly effective marketing tool. A comment on that post asked about PDF (e-books) and how they fared. It is a valid question, especially with so many businesses expanding their web presence.
Creating and gifting [...]
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