31st Oct 2007
Spreading the word…
On the web spreading the word about something - good or bad - is known as viral marketing. Think about it.. it isn’t new, is it? We’ve had viral marketing since the year dot! It’s just got a rather fancy ‘technical’ term nowadays.
Of course I’m talking about ‘word of mouth’ recommendations. You know, when a friend or relative recommends a restaurant or suggests a good film or talks about a theatrical play or musical concert they attended, it’s all ‘viral marketing’ because people are getting to know about it from someone else.
So how often are your customers and business colleagues talking about you? Is what they are saying a compliment or is it damaging your business?
Keeping your communication channels open with your customers is one way of making sure they don’t have disparaging comments to make. You can do that by keeping them informed through newsletters, telephone calls, emails, occasional visits, seminars and open days, customer events, letters describing new products, services or offers - and of course you can create a web blog where you offer advice and help as I’m doing here.
Now I’m going to ask you to help me with some viral marketing…
A Gift In Exchange For Your Help..
This blog is new and I have a wealth of tips I plan to share over the coming months; tips you can adopt successfully in your business. Will you share with your friends and colleagues so they too can benefit? If you will, I have created an MP3 audio of powerful copywriting insights for you to listen to / download to show my appreciation of your support.
You can recommend your friends by clicking here or by clicking the ‘Click here to recommend’ link in the right hand panel.
Thanks.
~ Carol
On the web spreading the word about something - good or bad - is known as viral marketing. Think about it.. it isn’t new, is it? We’ve had viral marketing since the year dot! It’s just got a rather fancy ‘technical’ term nowadays.
Of course I’m talking about ‘word of mouth’ recommendations. You know, when a friend or relative recommends a restaurant or suggests a good film or talks about a theatrical play or musical concert they attended, it’s all ‘viral marketing’ because people are getting to know about it from someone else.
So how often are your customers and business colleagues talking about you? Is what they are saying a compliment or is it damaging your business?
Keeping your communication channels open with your customers is one way of making sure they don’t have disparaging comments to make. You can do that by keeping them informed through newsletters, telephone calls, emails, occasional visits, seminars and open days, customer events, letters describing new products, services or offers - and of course you can create a web blog where you offer advice and help as I’m doing here.
Now I’m going to ask you to help me with some viral marketing…
A Gift In Exchange For Your Help..
This blog is new and I have a wealth of tips I plan to share over the coming months; tips you can adopt successfully in your business. Will you share with your friends and colleagues so they too can benefit? If you will, I have created an MP3 audio of powerful copywriting insights for you to listen to / download to show my appreciation of your support.
You can recommend your friends by clicking here or by clicking the ‘Click here to recommend’ link in the right hand panel.
Thanks.
~ Carol
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