If, like me, you have ever held (or plan to hold) any public event… whether seminar, workshop or training course then one question uppermost in your mind is ‘how do we get the room filled; how do we get bums-on-seats?’
Anything that makes achieving that a little easier has got to be worth looking at, would [...]
It is far more difficult - and costly - to find new customers than it is to keep your existing customers happy by enhancing their experience with your business; making sure they do not miss out through your negligence.
And making your first sale is easier if you are introduced to your prospect by a trusted [...]
This is the last of the questions that were submitted for ‘public consumption’ and it is an interesting one because, in some respects, the answer may seem to contradict the advice I give many business owners. It was sent in by Ian Brodie from Lighthouse Business Consulting :
One area I’m really interested in is [...]
Breaking into larger organisations can be extremely frustrating as the question sent in by Tony Clarke, Fuel Dynamics Ltd indicated:
“I want to do business with every Housing Association in the UK. I somehow or other have to ‘get to’ their chief purchasing officers.
My experience is that because I’m only a small business they will not [...]
If you are persuasive in your copywriting it could work in your favour, because I have a confession to make - sometimes I can’t see something even when it’s staring me in the face!
This is what happened: I was writing about the Cialdini YouTube videos in the post Cialdini and the art of persuasion. And [...]
It’s not my favourite activity - in fact, I’ve always avoided it like the plague. Give me a nice pad and pen any day to write my first communication with someone and I’m as happy as a lark.
Give me a phone to call someone I don’t know - and who doesn’t know me - and [...]
The lifeblood of many businesses is their satisfied customer base. These are the people who can act as ambassadors by recommending you to others.
Other people who can also refer you are the contacts in your business network circle. Which is why you attend business events; to meet new people.
So now, your network is [...]
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