Choose your words carefully

The expert advice, if you are looking for a web domain name, is to find one with the specific keyword or phrase your target audience is likely to use in search engines. Plus, to increase your chances with search engine positioning, it’s best (so I’m told) not to separate the words with hyphens or [...]

Written by Carol Bentley on November 16, 2007
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The long and short of it

I’ve just read a post by James Brausch in which he says ‘long copy sucks and other heresies’ and quotes tests and experiments he’s carried out. All of which are web-based.
He points out that he fully expects copywriters to jump on him and say long letters do work. And he’s right. [...]

Written by Carol Bentley on November 14, 2007
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