Sometimes I read someone’s blog post and I think ‘That is sooo-oo obvious, why didn’t I think of that?’ And that’s what happened today when I popped over to take a look at Aweber’s latest blog post on gathering testimonials.
I’ve always urged clients to collect as many testimonials as they can and in Rebecca’s post [...]
Written by Carol Bentley on August 31, 2010
In the 1900’s the most powerful marketing strategy for any business was direct response marketing… and it still is today, but…
In the 21st century the delivery mechanism for your marketing and sales message has expanded and - as a result - the ability to reach more people in your target audience has increased exponentially.
One of [...]
Written by Carol Bentley on July 29, 2010
OK – I admit it! I give in and confess that I must be losing the plot because I’m guilty of not taking serious note of one of the most powerful marketing trends to hit the business world.
What am I talking about? Video Marketing, that’s what.
Now, before you ‘switch-off’ saying: “too expensive!”; “too [...]
Written by Carol Bentley on February 11, 2010
If you’re trying to create a brand for yourself on the internet then this tip could be extremely useful for you.
Chris Knight of Ezine Articles gave the hint and - at the same time - cleared up a bit of a mystery for me.
Have you ever noticed on blogs or social network websites that some [...]
Written by Carol Bentley on August 5, 2009
When I got an email from Rich Schefren about the passing of a well-known figure that had inspired and taught him so many marketing gems, I didn’t know who he was talking about (the guy is not well known outside the US).
In his farewell post (a 27-page insightful sharing) Rich reveals - and describes fully [...]
Written by Carol Bentley on July 9, 2009
I am worn out - but excited too! Tell you why in a moment, but first I have a handy gift for you.
It’s all very well being told that social marketing is a great way of getting your business seen - but where do you find these sites? Sure, everyone has heard of [...]
Written by Carol Bentley on May 7, 2009
At the end of yesterday’s post I mentioned the great little tool I found that is perfect for anyone who sends plain text emails. This is a great time saver and, initially, I was just going to include it in the Spring Clean Your Marketing Toolbox.
But then I decided it is so handy I [...]
Written by Carol Bentley on April 29, 2009
Carol Bentley: Hi David, I think it is a little different between close family...
David Moulton: I remember working overseas years ago and using old Saudi Telecom...
Anton Capsiplex: I love the Getting Things Done approach to time management. In fa...
Carol Bentley: Glad to clear up one of the Internet's little mysteries for you M...
Michael Morrison: Ah, so it wasn't just me who had no idea what they were! Thanks f...
Carol Bentley: Hi Don, you have a good point - franking machines do save an eno...