am I losing the plot…

OK – I admit it! I give in and confess that I must be losing the plot because I’m guilty of not taking serious note of one of the most powerful marketing trends to hit the business world.
What am I talking about? Video Marketing, that’s what.
Now, before you ‘switch-off’ saying: “too expensive!”; “too [...]

Written by Carol Bentley on February 11, 2010
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A gravatar picture paints…

If you’re trying to create a brand for yourself on the internet then this tip could be extremely useful for you.
Chris Knight of Ezine Articles gave the hint and - at the same time - cleared up a bit of a mystery for me.
Have you ever noticed on blogs or social network websites that some [...]

Written by Carol Bentley on August 5, 2009
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Wow factor lessons from a marketing giant

When I got an email from Rich Schefren about the passing of a well-known figure that had inspired and taught him so many marketing gems, I didn’t know who he was talking about (the guy is not well known outside the US).
In his farewell post (a 27-page insightful sharing) Rich reveals - and describes fully [...]

Written by Carol Bentley on July 9, 2009
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social marketing directory gift

I am worn out - but excited too! Tell you why in a moment, but first I have a handy gift for you.
It’s all very well being told that social marketing is a great way of getting your business seen - but where do you find these sites? Sure, everyone has heard of [...]

Written by Carol Bentley on May 7, 2009
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Emails made easy. . .

At the end of yesterday’s post I mentioned the great little tool I found that is perfect for anyone who sends plain text emails. This is a great time saver and, initially, I was just going to include it in the Spring Clean Your Marketing Toolbox.
But then I decided it is so handy I [...]

Written by Carol Bentley on April 29, 2009
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Marketing clean-up survey results in - thank you

The Spring Clean Your Marketing survey is now closed - thank you if you took part.
My first question asked where you conduct your business and the answers highlighted the fact that although many business owners actively use the web - for research and keeping in touch - 39% reported they conduct their business solely off [...]

Written by Carol Bentley on April 23, 2009
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80 page social marketing report

What has social marketing got to do with your business? If yours is an online business you already know the answer to that. But what about the bricks & mortar; the offline businesses? What impact does it have on them, if any?
A business colleague sent me an extremely interesting 80-page report on the phenomenon [...]

Written by Carol Bentley on April 10, 2009
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