On the web spreading the word about something - good or bad - is known as viral marketing. Think about it.. it isn’t new, is it? We’ve had viral marketing since the year dot! It’s just got a rather fancy ‘technical’ term nowadays.
Of course I’m talking about ‘word of mouth’ recommendations. [...]
A few posts ago I explained how my friend, UK Internet Marketing Expert, Ed Rivis acted as the inspiration (and provided the know-how) for me to create this blog.
And I told you he was planning to hold a crazy 24-hour launch special of his ‘Ultimate Guide to Highly Profitable Small Business Blogging‘ DVD tutorial programme, [...]
The tense you use in your writing makes a surprising difference.
Present tense is so much more active - it breathes life into your sales letter.
Describe something as if your reader is experiencing it right now and it is easier for them to visualise owning whatever it is you are selling; whether a solution to a [...]
Yes - it’s true… we buy emotionally.
Mind you that’s something we copywriting and marketing experts have always known; emotions play probably the greatest part in our decision making. And the scientists have proven what we’ve known all along.
That’s why in any sales situation; whether face-to-face, on the web, in an advertisement or through direct [...]
How can you grab your prospect’s attention? If you’ve read any of my material you’ll know I advocate talking about your prospect; their desires; their worries; their problems and describing solutions for them.
There’s another way of catching their attention. Tie your offer in with a breaking news story; a seasonal event or a current [...]
“A lot of small businesses can benefit from blogging!” claimed my web marketing expert pal Ed. “How so?” I asked.
You see I must admit I was highly sceptical when he first said that - after all it’s just basically someone pouring out whatever is in their head; a bit like a personal journal - [...]
I’ve been threatening to set up a copywriting blog for what seems like for ever and a day but never quite got around to it.
I think one of the things that discouraged me was knowing how to get a good, professional looking blogging layout set up. But now, thanks to my good friend Ed [...]
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