It’s my birthday on 4th January (now you know why my name is Carol! ) Come on - you’re not going to ask a lady how old she is - are you? Well, I’m quite a few years over 21…
I’d like to celebrate with my regular readers - the people [...]
If you are persuasive in your copywriting it could work in your favour, because I have a confession to make - sometimes I can’t see something even when it’s staring me in the face!
This is what happened: I was writing about the Cialdini YouTube videos in the post Cialdini and the art of persuasion. And [...]
Many businesses are closing over the next week or two for the Christmas & New Year break. For me it’s an ideal opportunity to catch up on projects; catch up on reading and - surprise, surprise - do some writing. No, not marketing writing; writing the content for a product I’m crafting - all will [...]
A few posts ago I told you how I’d been told that publishing a book is one of the most powerful marketing activities you can do. And I’d proved it to myself.
I also explained that the experience had given me some insights I would like to share with you over the next month or so.
Before [...]
It’s nearly that time of year again - you know… New Year Resolutions! And many experts will be advising you to review your business plans as well.
So what are your goals for 2008 and beyond? Have you got specific targets in mind? Are you focused on achieving them?
Here are a few tips on making realistic [...]
In 1994 I worked with a savvy sales & marketing expert, Peter Thomson, who was a self-made millionaire. He gave me some sage advice:
“If you want people to recognise you as an expert in your field, you must write and publish a book!”
In those days getting a book published was no easy task. Finding a [...]
It’s not my favourite activity - in fact, I’ve always avoided it like the plague. Give me a nice pad and pen any day to write my first communication with someone and I’m as happy as a lark.
Give me a phone to call someone I don’t know - and who doesn’t know me - and [...]
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Carol Bentley: Hi David, I think it is a little different between close family...
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