Do you know of any business that is built and run purely on word-of-mouth marketing? Or any that regard ‘referrals’ as their prime business source?
There aren’t many.
Yet with today’s emphasis on taking more notice of what your friends and peers say, rather than the marketing message companies put out, it is something every business owner [...]
May I ask a favour?
Following the adage ‘Actions speak louder than words’ I’ve taken up Rich Shefren’s challenge to produce a 66 seconds video, whilst saying something worthwhile about his powerfully informative report The Attention Age Doctrine 2.
And it was a real challenge - especially as my normal mode of communication is long, explanatory and [...]
Having a good headline is not enough. It has to be a compelling ‘grab-them-by-the-throat’ attention holding headline if you are going to get the undivided attention of your prospect.
Let’s face it - whether we are talking letter, advert or presentation headlines - your reader is unlikely to be concentrating absolutely 100% on what he [...]
This year one of the most enjoyable projects I’ve worked on is a website for healthier chocolates. Yes - you read that right healthier chocolates.
It was a new product launch from a client who manufactures gorgeous Belgian chocolates in Surrey.
I have to admit writing copy for most of his products is exquisite torture for [...]
Are schools and/or colleges in your target market? If so here’s some interesting news for you. But first let me tell you how I got to know about this…
For many years I’ve been on the mailing list for Hamilton House, who specialise in supplying mailing lists for companies selling into the education sector; [...]
Is your business card just for handing out at business meetings, because everyone else does so? Or is it a real marketing tool for you?
Provided you’ve got the design and content right (see my previous post ‘Your Hidden Marketing Tool’) it can be one of the hardest working marketing weapons in your arsenal.
But only if [...]
Although my posts are made on weekdays only I know that some people like to catch up on blogs over the weekend - including quite a few of my visitors judging by the traffic stats.
So I just wanted you to know that the website may be down for a while on Sunday 9th December whilst [...]
You can keep your email private and still be informed of new blogs with these RSS feed links
Carol Bentley: Hi David, I think it is a little different between close family...
David Moulton: I remember working overseas years ago and using old Saudi Telecom...
Anton Capsiplex: I love the Getting Things Done approach to time management. In fa...
Carol Bentley: Glad to clear up one of the Internet's little mysteries for you M...
Michael Morrison: Ah, so it wasn't just me who had no idea what they were! Thanks f...
Carol Bentley: Hi Don, you have a good point - franking machines do save an eno...