The next time you go to a business meeting, where people are handing out their business cards, take a closer look.
Let’s assume you don’t know any of these people or their businesses in any great depth.
Does their card tell you what they do? And if it is clear, such as for an accountant or [...]
In my post Do people remember you? I promised another example of an elevator speech and powerful insights to making your elevator speech ‘hit the hot spot’- so here goes…
Have you ever been introduced to someone and when you ask what they do they’ve replied “Oh, I’m an accountant” or “I’m a solicitor/lawyer (attorney in [...]
Are you memorable? When someone asks “What do you / your company do?” is your answer instantly forgettable? Or do you find their eyes start to glaze over as they switch off because they think they’ve heard it all before.
If so, then it may be an opportunity lost for you.
Imagine - what if you [...]
This post is completely off-topic, but I felt it was so important I decided to add in an extra post so you don’t get caught by this telephone credit card scam.
It came to me from the Federation of Small Businesses (UK), of which I am a member. It was and experience reported to them [...]
I’ve just read a 93-page report that made absolute sense to me.
It’s a free report from a guy called Rich Schefren. Have you heard of him?
He’s coined the phrase Attention Age and in his new report explains how trying to get someone’s attention through the old ‘in-your-face’ sales and marketing methods is doomed in [...]
In my last post I mentioned how negative self-talk can be a hugely demotivating activity. And it reminded me of what my good friend, Max Eames, said in his presentation at a seminar I attended the weekend before last;
“Failure is not the falling down, it’s the not getting back up!”
and that really sums up [...]
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