In a previous post ( 4 easy steps to authorship) I explained how a tips booklet can be used as a highly effective marketing tool. A comment on that post asked about PDF (e-books) and how they fared. It is a valid question, especially with so many businesses expanding their web presence.
Creating and gifting [...]
Within a business there are frequent occasions when a word of thanks is appropriate - and I’ll be giving you my thanks a little later in this post. But first, I want to tell you about an inspired way of saying ‘thank you’ that makes your company more memorable, whether the thanks are to customers, [...]
On Monday I invited you to ask your most burning question and said all questions sent by today (Friday) would be considered for the accolade of being chosen as the best question asked and would receive a gift.
And so far I’ve received some very interesting ones, a few of which I’ve already answered in this [...]
It’s the online marketing dilemma. You want to encourage people to subscribe to your newsletter, blog, reports or whatever other valuable incentive you’ve created for your web visitors.
You’ve studied the best way to encourage people to sign up - as I did - and took note of the experts opinion about what works and [...]
The biggest challenge when sending out a message is getting your reader to respond. That applies to email messages, advertising, direct mail letters and other marketing approaches.
That is the essence of the question Martin Russell from www.wordofmouthmagic.com sent in:
Q: “You send out blog notification emails with a bit of the post in it, so [...]
Breaking into larger organisations can be extremely frustrating as the question sent in by Tony Clarke, Fuel Dynamics Ltd indicated:
“I want to do business with every Housing Association in the UK. I somehow or other have to ‘get to’ their chief purchasing officers.
My experience is that because I’m only a small business they will not [...]
It is inevitable that sometimes you have to leave a message when you’re trying to contact someone and your call goes through to voice mail. How effective, or annoying, is the message you leave?
SpinVox revealed the top 10 most annoying voicemails through their survey. Have you experienced any of these – or perhaps you’re guilty [...]
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