New business tips worth looking at. . .

When a well respected UK business coach decides to share his knowledge and experience then taking advantage makes sound sense.
Brian James is just such a person… you may already know him. Brian has recently started his business coaching blog and I know, because I get his regular e-newsletters, his posts will be packed full of [...]

Written by Carol Bentley on February 29, 2008
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Normal service is (almost) resumed. . .

I’m getting withdrawal symptoms - not having written my daily blog post for a few weeks. I’m getting back into it gradually (time still being taken up sorting my Father’s estate) and I’m starting with an extract from my book that may be a reminder (if you have a copy) or a useful insight if [...]

Written by Carol Bentley on February 28, 2008
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Brainstorm a result. . .

A little while ago I explained why I migrated to iMindMap from Mind Manager. Chris Ingham sent a message describing the surprising result he gained when he decided to give mind-mapping a try - here’s Chris’ full message (with his permission to share):
Good Morning Carol,
We’d like to thank you for promoting Tony Buzan’s iMindMap.
In [...]

Written by Carol Bentley on February 21, 2008
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Things do not always go to plan. . .

No matter how well we plan ahead sometimes things just don’t go as we’d hoped.  And that’s what has happened which is why I’m sending an apology and asking for your patience and understanding.
Let me explain; when I started this blog I made a commitment to you, my reader, to make a daily (well, week-daily) [...]

Written by Carol Bentley on February 15, 2008
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Yesterday’s blog-post was completely off-track

Have you ever started a conversation or starting writing something intending to talk about one thing and then ended up with a completely different subject?
That’s what happened when I was writing yesterday’s blog post. I intended to share with you 36 different appeals you could consider when writing your sales letter. Instead I [...]

Written by Carol Bentley on February 12, 2008
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How appealing are you

Right - so you know all you need to know about your target market. You’ve got a fine-tuned understanding of your ideal prospect; you know their age; their gender; income range; whether they’re employed or retired (for consumer marketing); where they’re likely to live and what type of accommodation they have.
You know what interest’s [...]

Written by Carol Bentley on February 11, 2008
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Are you newsworthy. . .

Whilst doing my usual browsing of other people’s blogs a post on Ed Rivis’ called ‘Write Press Releases That Sizzle’ caught my eye. He described how to boost your company’s visibility, with both on and offline PR… so I followed the link he included and found an interesting article on Terry Dean’s blog offering some [...]

Written by Carol Bentley on February 8, 2008
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