I constantly advise that when writing a sales letter one of the most effective ingredients is a good testimonial. Not just one that says “Great job, would recommend”, but one that is more specific about what was happening before, what solution you provided and the result your customer enjoyed.
An even better structure for your [...]
Your mind is buzzing, your senses are on fire as the ideas come to you thick and fast - you can’t write them down quick enough and you just know that some gems are going to disappear into the ether.
Or you’re listening hard, you want to capture every ounce of wisdom you’re hearing but as [...]
I mentioned at the beginning of January I would be creating a video programme to show the easiest way to get a book written and published. And, because of that, I decided to talk to other business authors to get their views on why they decided to write a book and how they went [...]
This is the last of the questions that were submitted for ‘public consumption’ and it is an interesting one because, in some respects, the answer may seem to contradict the advice I give many business owners. It was sent in by Ian Brodie from Lighthouse Business Consulting :
One area I’m really interested in is [...]
This question came in from Chris Ingham asking how to take control…
Do you have any info regarding Getting Things Done software? Might it be that you’re already using such software yourself?
I’m interested in the different perspectives analysis (entering potential task information into a database, which can be filtered and viewed by perspective, [...]
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Carol Bentley: Hi David, I think it is a little different between close family...
David Moulton: I remember working overseas years ago and using old Saudi Telecom...
Anton Capsiplex: I love the Getting Things Done approach to time management. In fa...
Carol Bentley: Glad to clear up one of the Internet's little mysteries for you M...
Michael Morrison: Ah, so it wasn't just me who had no idea what they were! Thanks f...
Carol Bentley: Hi Don, you have a good point - franking machines do save an eno...