Avoiding more time-wasters

In the post I made on 13th March ( 3 Time Management Tips ) I talked about how we can control what we do and perhaps regain some much needed time for ourselves.
Tim Ferris (author of The 4-hour Work Week) describes another time thief in his blog. And d’you know, this is one that [...]

Writing to your audience

A letter I received in the post this morning broke the two golden rules when writing to prospects, which are:

Target your audience
Write to your audience

The sender did successfully use some of the copywriting techniques I share with you - but the fundamental research hadn’t been done. Either that or they purchased an inaccurate mailing [...]

Just a quick line today. . .

There’s a lot of buzz going on over the Internet at the moment about a new product launch. It gives a strategy to resolve the problem of how to sell online when you haven’t got a list or a connection with someone who does.
You may have already heard of it.. Product Launch Formula 2… [...]

I do not know the answer. . . but I know who does

When I talk to business owners, clients or prospects the most frequently asked question is “What works best in a letter or web sales page?”
It is a question any marketing professional or experienced copywriter is asked time and time again.
And none of us know the definitive answer! In fact the only people who do know [...]

Aiming at corporates. . .

Is there a difference between corporate businesses and SMEs or entrepreneurs? Three questions asked in my recent survey raised this issue. My answer; Yes… and No!
Am I hedging my bets here? ;¬) Maybe… but let’s look into it a bit further.
First here are the three questions posed about dealing with big companies:
Q1: How [...]

Copywriting: blind faith. . .

I read a great tip in a report for copywriter’s this week. Although it did seem a bit wacky, I thought it might just work. It is a tip that allows your creative juices to flow uninterrupted. Crucial for getting that great bit of copy written.
You see, one of the biggest problems I [...]

Results are in. . . lessons to learn. . .

If you are one of the many people who managed to spare me 5 minutes for the survey last week - thank you - I really appreciate your feedback. In fact I was really chuffed with the number of completed forms we got in - far more that I’d expected. I do hope [...]