How informative are your sales letters. . .

I’m forever going on about making your letters to clients and prospects interesting and information-packed. (Are you sick of hearing it yet? ) Well sorry, I’m not going to apologise for emphasising it (oh - I just did, sort of… didn’t I? )
No, seriously! Including useful tips, insider knowledge or [...]

Don’t assume all is OK. . .

You’ve worked hard to make sure everything is working properly. Whether it’s a process in your administration, in your production, in your marketing or on your website. Now it’s time to relax, safe in the knowledge that everything is running smoothly.
Think again!
That’s what I thought - but it was a false sense of security [...]

Conversation or lecture. . .

Are you having a conversation with your customers and prospects? Or are you lecturing them?
We are the experts in our field. And we want to be sure our prospects - and customers - fully understand the results our offer gives them.
So, just like the experts tell us, we ‘paint the picture’ in our letters [...]

Quick announcement and a favour please. . .

Would you do me a favour?
I’m really close to finalising my Easiest Sales Letter Creation self-study programme, which is designed to help business owners get better results from the sales letters they send out.
The content is based on the material in my book, but before I sit back and say “Finished!” I want [...]

Twitter, twitter

Have you come across Twitter? There’s a lot of interest in Twittering; lots of people are getting involved. I can understand how it helps people communicate on a regular basis - especially socially. It certainly seems popular with younger people, almost as an adjunct to their mobile texting.
But how can that help in [...]

More answers

Questions asked in my recent survey included:

“What’s the best way to market to potential customers when starting afresh with no prior customer list or contacts?”
“Increasing visitors to web sites”
“How to drive visitors to web site”
“What should I do to make a big impact on-line and off-line without spending a fortune?”
“How to get more clients”

All of [...]

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