How well does your customer know you

It is far more difficult - and costly - to find new customers than it is to keep your existing customers happy by enhancing their experience with your business; making sure they do not miss out through your negligence.
And making your first sale is easier if you are introduced to your prospect by a trusted [...]

Recession proof tips resume tomorrow.. because

Question: What is one of the worst things that can happen to a right-handed copywriter?
Answer: Something that stops you using your right arm! And yep - that happened to me this week. I woke up Monday morning with an extremely painful right arm. And, on top of that, the schools have [...]

Friday fun. . .

I took a few minutes break and had a go at the ‘What sports car are you?’ quiz, just out of curiosity
I don’t know whether to feel flattered by the result… after all I would have expected to be associated with a Bentley!
I’m a Porsche 911!

You have a classic style, but [...]

Recession? Count me out. . .

When there’s a cold going around I decide I’m not going to catch it. I know that sounds ridiculous, but it’s worked for me for quite a few years now. And I regard talk of a recession as a bit like an unpleasant virus because it can be contagious.
Reports in the media about the [...]

Do you make these writing mistakes..

I know - it is a classic style headline, but if it has intrigued you then I guess it is still working.
There are some blatant writing mistakes that it is easy to to make when you are dashing off a quick email or two. And, as the article I’ve linked to below explains, [...]

Marketing genius, Jay Abraham, gives it all away - almost

Have you ever come across the American Marketing Specialist, Jay Abraham? If you have, you will definitely be intrigued by what I discovered today…
I first met Jay at one of his 4-day programmes in London; I think it was 1995. I remember paying £4,500 (a huge investment) for my place in the hotel conference [...]

Does any advertising work

Anyone involved in marketing will have come across the quote from John Wanamaker, founder of the Philadelphia store of the same name:
“Half the money I spend on advertising is wasted,
and the trouble is I don’t know which half.”

If you sometimes feel like this, then what I’m about to share will be an inspiration to [...]