Why some Yellow Page adverts do not work

Some of the adverts in your local Yellow Pages haven’t got a cat-in-hell’s chance of bringing enough business to cover the cost. Asking these three questions could prevent you making the same mistakes.
The adverts I’m talking about are frequently those ‘designed’ by the Yellow Ad’s ‘graphics team’.
You know the type I mean… the [...]

Written by Carol Bentley on July 9, 2008
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A play on words

OK - it has been an extremely busy week so a few minutes light relief is welcome. Especially something that makes me smile as these did…
The Washington Post’s Mensa Invitational asks readers to take any word from the dictionary, alter it by adding, subtracting, or changing one letter, and supply a new definition.
Here [...]

Written by Carol Bentley on July 4, 2008
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Letting you know

You have probably noticed I have been a bit quiet this week. That’s because I’ve been extremely busy on a new project which has got me all fired up! In fact the only reason I am adding this post is because an email just came in I thought you might want to know about. [...]

Written by Carol Bentley on July 3, 2008
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