Eliminating global meltdown worry

Watching the news and reading the media is enough to make any business owner feel suicidal. It is all doom & gloom!
And yet I cannot help wondering if…

I am not with Northern Rock or Bradford & Bingley (in the UK)
I do not have shares on the stock market
And I do not watch, listen or read [...]

Written by Carol Bentley on September 30, 2008
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Beat the recession book - get yours

I think Kenny B describes my new book rather well, so here it is in his words. . .

Hey Guys and Gals
It’s Kenny B here with some fantastic news… our copywriting friend Carol Bentley has just distilled a year of her blog posts into a new book and tell you what…it’s awesome.
All that precious info [...]

Written by Carol Bentley on September 26, 2008
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Book out today - are you ready

First I want to say a huge thank you to the people who took the time to help me with the final preparation of the book - that’s you as a reader of this blog.
Well - I’m sure glad I followed the advice I always give and asked you guys what you thought because [...]

Written by Carol Bentley on September 26, 2008
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Writing headlines for a niche market

Gail asked a question on Monday about writing headlines:
Question:
My biggest copywriting issue is that our products are very niche and for a specific market, so trying to write ‘in your face’ attention grabbing headlines is something I struggle with. I know the concepts and once I start writing a body of text, it flows [...]

Written by Carol Bentley on September 25, 2008
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The book is ready but I need your help. .

The book containing almost 1 year’s worth of blog posts is ready and will be released tomorrow (26th Sep). But, I have a dilemma. . . comes of being too close to it I suppose. . . and I need your help.
Would you please pop over and answer just 3 questions - won’t take more [...]

Written by Carol Bentley on September 25, 2008
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Copywriting with sincerity. . .

On Monday I invited questions on copywriting. Nigel posted a question in the comments on how to come over as sincere when writing about a free report. I asked Nigel to send over the material he had written so I could give a more specific answer.
Read the advice I gave Nigel and see if you [...]

Written by Carol Bentley on September 24, 2008
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How can I help you. . .

Am I off track? Why I ask is because of the reason I got from someone who decided to unsubscribe from this blog. It gave me the incentive to make 2 decisions that could help you.
You see, the reason he gave for unsubscribing was “Not enough copywriting - too much internet marketing guru b***s!” [I [...]

Written by Carol Bentley on September 22, 2008
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