Whatever claims you make, however you describe your product or service, whatever testimonials you quote your honesty and trustworthiness is up for inspection.
And it doesn’t matter how big or small your business is because if you’re once caught out your credibility is blown and your customer will be thinking ‘once bitten - twice shy’. [...]
There is no excerpt because this is a protected post.
Speaking in public is one of the biggest fears many business people have. And yet it can be a very successful way of reaching out to new prospects, as Ed Rivis described in a post on his blog last week (Feel the fear and do it anyway).
The real shame is that the fear we [...]
Continuing the theme of opening up communication lines I talked about in my post on 17th Oct, I came across an interesting post on a fairly new blog site I - literally - stumbled upon.
The blogger (Bizzie Guye) gives 9 suggestions on how to warm up a cold contact. Many of them tie in [...]
This post is completely off-topic and you will only be interested if you travel (or plan to make a journey) by rail in the UK.
Our rail system has some quirky ways of pricing up train tickets, especially for longer journeys. And if you know how to schedule and book your travel arrangements you can trim, [...]
I received an email linking to an interesting article about segmenting your contact database and resurrecting early enquirers.
It is specifically talking about email marketing, but the principle applies equally to an offline database of people your business has dealt with.
The article (first of a series) describes how to interact more effectively with different groups of [...]
For many the 13th is not regarded as an auspicious day - especially if it happens to fall on a Friday. But this is Monday and a day to celebrate three times.
Why?
First: October 13th is the official release date for the published version of my new book ‘Beat The Recession: Proven Marketing Tactics’ [...]
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