What do David Ogilvy, Drayton Bird and I - Carol Bentley - have in common? Apart from being professional copywriters?
If you attended the seminar in London last Friday, where Drayton gave a very entertaining and information packed presentation, then you already know the answer to this question.
(By the way, it was great meeting some of [...]
In my 3 September post I wrote about the new ‘Net Effect’ Stompernet magazine, which started with a sample issue and DVDs for postage only.
Did you take a look? If not… you can ignore this post; otherwise you might find it interesting…
Stompernet had problems with getting the initial offer product shipped and, although no-one has [...]
I am often asked what reference books I have on my office shelf, which ones I refer to frequently and what I would recommend to others.
Now - I have a confession to make - I absolutely love books; I get great pleasure out of exploring marketing books, copywriting books (I guess you expected that, didn’t [...]
We know words have power. What we write… how we write it can deliver a strong message and have a stunning effect on our target audience or it can be like a damp squib and fizzle out… leaving them cold.
I was reminded of this by a newsletter I received last week from Guillermo Rubio of [...]
Be honest - how many business people do you know who are as diligent in their sales follow up as they could be? And if they are not, how many times have they lost out without even knowing they have?
On her blog Karin describes one such business who appears to be throwing cash away. . [...]
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