In this post I’m going to describe how to use a datacard to help you choose a mailing list from a list supplier.
The information supplied by mailing list suppliers varies, some are very informative, others slightly less so. I’d advise using these datacards purely as a starting point. Once you feel you’ve found the right [...]
Many businesses, especially if they are breaking into a new market, purchase mailing lists to reach new prospects.
Over the next few posts I’m going to explore finding the right mailing list and we’ll take a look at the information supplied on a mail list data card.
Types of Mailing Lists:
When you buy a mailing list you [...]
This is probably one of the most difficult to put in place - but can be lucrative when implemented successfully.
In my previous business - before I threw myself ‘body and soul’ into professional copywriting - we developed and delivered computer training courses to business people. (I’d been in computer software training & support for [...]
Marketing in Times of Recession - Lessons from the Past is the name of the article written by Matthew Carlton who contacted me for my views just before Christmas. His article is included in a consultancy report: Communicating in a Downturn: Recessionary Marcoms Tactics & Strategies from Xtreme Insight.
Matthew’s research explored the effect of recessions [...]
Having exhausted your customer base - well almost - my next suggestion is to look at your suppliers and other businesses. If you sell Business-to-Business, this particular tactic might give you another resource from your customers too.
It’s one I’ve shared before, but I think it is worth re-visiting. Especially if you’ve not previously [...]
In my previous post on finding new business I suggested encouraging past and existing customers to purchase more from you. I appreciate that may not generate as much additional revenue as you would like.
So what other ways can we find sales through these contacts?
The approach you take depends upon whether your target market is [...]
On Radio 2’s Jeremy Vines show today they were talking to people who are considering setting up a business during the current recession. There were some innovative business ideas and some good points were made during the programme.
I sent an email with 5 tips for business start-ups:
Starting a business at any time can be scary [...]
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