Scam or just worst kind of telesales…

My husband, Mark and I share an office although we each run our own business. Yesterday Mark got an unexpected telephone call offering a ‘foolproof’ way to drive traffic to his militaria collectibles website (www.tigercollectibles.co.uk) and I’m almost convinced it was some type of phishing call - effectively a scam.
You see when he told me [...]

Written by Carol Bentley on February 12, 2009
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Finding new business 9: an alternative to cutting prices

How can you attract business without cutting prices? We know cutting prices can devalue your product or service and, after price drops, it can sometimes be difficult to return to your normal figures.
On top of that, as I’ve said before - and I daresay you’ve heard it from others - getting into a price war [...]

Written by Carol Bentley on February 10, 2009
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Finding new business 8: why use PR

In yesterday’s post my guest blogger, Darren Northeast, shared 4 reasons why PR is an effective way of promoting your business.
Today he reveals another 4, including how PR can help your online success. You can also download his guide to writing a press release.
Over to Darren…
5. PR is vital to online searches (SEO)
PR is now [...]

Written by Carol Bentley on February 5, 2009
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Spread the word for nowt… finding new business 7

For my overseas readers nowt = nothing, and that’s what my guest blogger, Darren Northeast, is exploring with you over the next couple of posts.
Darren is Managing Director of Spiral MPR and in this first post he shares facts about PR and reveals 4 of the 8 clear benefits you gain - when you get [...]

Written by Carol Bentley on February 4, 2009
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