Protected: Copywriting review checklist
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Written by Carol Bentley on March 5, 2009
There is no excerpt because this is a protected post.
Gerwyn Jones asked:
“I try to follow the AIDA formula when writing copy. I’ve heard of ‘more complicated’ formula’s, using pre headlines etc. Could you give me an idea of what formulas you follow and how do they work? Thank you”
The AIDA formula is a long-standing favourite for structuring your sales message when writing a [...]
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