Do you use a freely available email program such as Google Mail? Have you ever sent proprietary material (e.g. PDF, MP3 etc) as an attachment?
Apart from it being a potentially insecure media to use - it looks like you may be ‘giving your material away’ without realising it. Let me explain. . .
I [...]
If you follow me on Twitter you may have seen a tweet mentioning I’d decided to modernise my blog layout. So the next time you visit it will look very different.
Why am I updating? Main reason - modernising:
The theme I chose to start with was set up on WordPress v 2.2.1 and now looks [...]
Do you struggle with time management? I have in the past, which is why I follow some proven time management techniques that reduces the struggle and makes me more effective. In this video I share 10 tips I’m sure you’ll find work extremely well if you adopt them.
Chances are you already know some of these [...]
After your headline, PS and opening paragraph your subheads are vital to the success of your letter or web page and in a moment I’ll let you into a neat trick on how to check their effectiveness.
Subheads have two crucial, seemingly opposite, functions in your copywriting. If they don’t fulfil these then they are just [...]
Did you know you have a huge copywriting resource there for the taking? The same resource professional copywriters constantly use.
I’m talking about a swipe file. You may have come across the term before, especially if you have read advice from marketing and copywriting professionals about how to improve your sales letters / webpages.
In case you [...]
Are your marketing messages congruent? Is there a natural flow and connection? Or do they skip about and confuse your potential customers or clients?
Why am I asking these questions?
Simply because of a phone call from a new client.
“I’m getting a good response to my classified advert - 322 visitors to my website from the last [...]
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