protecting your documents

I was reading one of Michel Fortin’s blog posts when he gave me a sudden shock. He explained how vulnerable the folders where we store our PDF downloads are on our servers. A simple solution can reduce the risk.
The post (you can read it at Mileage Emails) is interesting because it explores the challenges [...]

Written by Carol Bentley on December 23, 2009
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Reasons why

Give your prospects the reasons behind the deal you are making and you improve the chances of it being accepted; it’s a technique often suggested by savvy marketing experts. I’d like to share another aspect of ‘reasons why’ explanations that can also be very persuasive.
It’s connected to the ‘objections’ - or ‘reasons why’ your prospect [...]

Written by Carol Bentley on December 16, 2009
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