Have you noticed how some presenters connect with an audience immediately? They have charisma. And have you noticed how some letters seem to connect with you straight away? They draw you in and create an instant rapport with you. How do they do that?
Well letters can have charisma too. Especially if they use the charismatic [...]
Give your prospects the reasons behind the deal you are making and you improve the chances of it being accepted; it’s a technique often suggested by savvy marketing experts. I’d like to share another aspect of ‘reasons why’ explanations that can also be very persuasive.
It’s connected to the ‘objections’ - or ‘reasons why’ your prospect [...]
Did you have a good summer break? I thought I’d have some quiet time to work on my new project - but I was inundated with work. That’s why the blog has been absent for a while too!
During my absence Jules Brown, who is a fund-raising copywriter, popped a comment on one of [...]
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