21st century marketing strategy

In the 1900’s the most powerful marketing strategy for any business was direct response marketing… and it still is today, but…
In the 21st century the delivery mechanism for your marketing and sales message has expanded and - as a result - the ability to reach more people in your target audience has increased exponentially.
One of [...]

Written by Carol Bentley on July 29, 2010
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Wow factor lessons from a marketing giant

When I got an email from Rich Schefren about the passing of a well-known figure that had inspired and taught him so many marketing gems, I didn’t know who he was talking about (the guy is not well known outside the US).
In his farewell post (a 27-page insightful sharing) Rich reveals - and describes fully [...]

Written by Carol Bentley on July 9, 2009
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