Are you hibernating…

In his post ‘You Can’t be a Beacon if Your Light Don’t Shine’ Fred Black is asking who you’d want to have to do your marketing. He suggests that Eeyore may not be the best choice… and it made me think of Marvin, the Paranoid Robot from Hitch Hiker’s Guide to the Galaxy. I reckon he might not be a good choice either.

Fred’s comments are an interesting observation on the approach many business people take – drawing in, effectively hibernating and hiding themselves from view instead of seizing the opportunity to outshine the competition. And although he’s talking about his experiences in the US I reckon a lot of it applies here in the UK as well.

It will only take a few minutes to read but, if it encourages you to think a little differently so you find more customers, then it is time well spent.

Pop over to ‘You Can’t be a Beacon if Your Light Don’t Shine’ and then come back here to let me know your thoughts.