the art of business networking – free ebook

If you attend networking events, parties or business conferences, I urge you to get your copy of this FREE eBook, Meet, Greet & Prosper, written by my good friend Roy Sheppard. I bought the published version some time ago and found it inspirational. The beauty of having this eBook version is it is instantly accessible [...]

Written by Carol Bentley on May 11, 2012

sharing the buzz

Are you in or near Dorset, UK? Why am I asking? Because I am sharing the buzz about using mobile apps for business marketing at the BusinessXchange event on April 18th at Hamworthy Social Club in Dorset. Sixteen experts, including me , are giving insights to marketing, social marketing and other Internet and business related [...]

Written by Carol Bentley on April 10, 2012

how to make customers smile when paying

The most obvious answer to the question ‘How can you make your customer smile when asking them to pay a late invoice’ may be to remind them of the brilliant service or product they purchased. This morning I saw a different way to get that smile and payment…

Written by Carol Bentley on November 17, 2011

do your customers know…

are you losing business and your customers wasting time because they don’t know that…

Written by Carol Bentley on May 3, 2011

How does social networking affect your business?

Even if your business does not actively use social marketing as part of its business development strategy, you still need to consider the impact it has when your customers…

Written by Carol Bentley on April 11, 2011

Is procrastination decimating your business?

When we procrastinate we run the risk of missing crucial chances to grow our business. And there are times when I do put things off… So, when John Forde asked in his latest Copywriter’s Roundtable e-newsletter “Do You Have a Procrastination Problem?” And he suggested “Take This Quiz and Find Out” (which is reproduced here [...]

Written by Carol Bentley on February 16, 2011

Getting to grips with the Real Customer Lifetime Value – Part 2

I now know some of ‘that’… I need to know more We looked at many of the basics in Part 1 of this mini-course. What I didn’t do is give you a clear idea of what a customer lifetime is. So what’s lifetime? First we are talking about customers and the length of time that [...]

Written by Carol Bentley on October 27, 2010