This 2 minute video was originally shown on Facebook for a short period, if you missed it and the chance to grab the guide, you can watch it here: You also have the option to subscribe to a series of weekly copywriting articles that are delivered in PDF format as an email attachment. ~ Carol [...]
The most obvious answer to the question ‘How can you make your customer smile when asking them to pay a late invoice’ may be to remind them of the brilliant service or product they purchased. This morning I saw a different way to get that smile and payment…
In an insightful presentation, Faith Tait drew on her 20 years experience in media to describe the best approach to creating a press release that increases the chances of it being accepted and published. Read Faith’s Top 10 News Release Tactics For Getting Your Story Published…
There are many ‘sins’ that it is easy to commit when writing sales letters. In fact it can be difficult to remember them all, although experience does help to avoid the majority. Chris Marlow is a copywriters’ coach – yes, professional copywriters do need guidance and help sometimes as well – and she created a [...]
Bullying in the playground and workplace is unpleasant, but bullying between businesses can be just as destructive as well as expensive, as I realised whilst chatting to my accountant.
We were talking about a new…
If you have ever wondered if an ecommerce website would be good for your business, but have shied away from doing it because it seemed difficult, then the e-guide ‘Selling Online Basics’ could be the solution you are looking for.
There are hundreds of e-books, reports and self-professed ‘how to’ guides that are supposed to explain how to set up an ecommerce website. Few actually match up to expectations. This one, surprisingly does…
Businesses who do not claim their Google Place listing may risk having it hi-jacked by hackers, spammers or competitors, as has already happened in the USA. More importantly businesses that are ignoring their Google Places listing are missing a vital marketing…
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Carol Bentley: And I was just about to get into my old car and pop over to your ...
Linda Parkinson-Hardman: My mother was given an enormous bunch of flowers when she bought ...
Daniel Milstein: It's true, Carol. Really impressive blog post. One thing I learne...
Wedding planner: The recommendations you discussed here are really useful. It abso...
Samantha: That is kind of hard of a bargain when monetizing online. That wa...
Lynkez: Dear customer, to effect reliability and a sustainable flow we he...