Are Blog Posts a Waste of Your Time?

With so much demand on our time as business owners, you may sometimes wonder if writing blog posts, or posting on any of the social media websites, is productive? Of course, it does depend upon who your target audience is, when you publish your blog posts, what you write about and how you present your […]

Written by Carol Bentley

How informative are your sales letters. . .

I’m forever going on about making your letters to clients and prospects interesting and information-packed. (Are you sick of hearing it yet? 😉 ) Well sorry, I’m not going to apologise for emphasising it (oh – I just did, sort of… didn’t I? 😉 ) No, seriously! Including useful tips, insider knowledge or understanding puts […]

Written by Carol Bentley

They’re, their or there – grammar mistakes can kill sales

Often your sales letter gives your potential customer their first impression of your business. And that’s why how it is written is important. Now, whilst I always advocate ‘writing as you would speak’ (that sometimes means you break accepted grammar rules) to give your sales letter a natural flow, there are some grammar mistakes you […]

Written by Carol Bentley

printed letters are humbug! or are they…?

If you’ve ever thought that sending printed letters is now marketing humbug… then check these surprising insights from consumers…

Written by Carol Bentley

Organisational Tips for Writers and Bloggers

If you follow this blog, then you’ll know that I’m not exactly regular with my posts. When I get busy with client projects this blog tends to take a back seat! Fortunately I am far more organised when working on other writing projects! Even so, maybe my blogging activities would benefit if I follow some […]

Written by Carol Bentley

testimonials: are they working for or against you?

Everyone knows that a good testimonial can work wonders for your business reputation and encourage prospects to buy from you.

But customers rarely know how to write a testimonial that does a great job for you – and a badly worded testimonial can actually be damaging.

Ask these 5 questions to help your customers give you a powerful testimonial..

Written by Carol Bentley

‘writing for sales’ workshop in May

Learn the fundamentals of writing persuasive sales letters at this half-day ‘Writing for Sales’ workshop in Dorset, on 29th May. Because i is hosted and sponsored by Kingston Maurward College it is great value. Read more or visit http://km4bcopy.eventbrite.co.uk/#

Written by Carol Bentley