General

Will your advert cause offence? [checklist gift]

Any marketing material we produce and distribute here in the UK has to meet advertising standards. Check yours against this advertising standards checklist [PDF gift]…

Written by Carol Bentley

intermittent service

During this holiday season – when things are probably a little quieter – maintenance on this blog will take place. Basically, I’m getting my server and blog updated. It means the site may be down for short periods over the next week, well it has to be fitted around Christmas activities too! So if you [...]

Written by Carol Bentley

ATM theft – guard your card

Fraudsters are probably upping their game trying to grab your cards and pin numbers. This timely warning describes one such scam in pictures so you can recognise the tell-tale signs at the cash-machines.

Written by Carol Bentley

are Christmas ecards impersonal?

I know… I said I was closing until after Christmas but I wanted to share this with you… I read an article about a survey asking people what they thought about sending an ecard instead of posting a Christmas card. The majority seemed to think that ecards were not such a good thing. I must [...]

Written by Carol Bentley

naturally you would help a friend – right?

If you get a personal email from a good friend who seems to be asking for your help, you would respond – wouldn’t you? And maybe it would not occur to you that the email didn’t actually originate from where it was supposed to. Perry Marshall had that experience and he nearly fell for it [...]

Written by Carol Bentley

Reasons why

Give your prospects the reasons behind the deal you are making and you improve the chances of it being accepted; it’s a technique often suggested by savvy marketing experts. I’d like to share another aspect of ‘reasons why’ explanations that can also be very persuasive. It’s connected to the ‘objections’ – or ‘reasons why’ your [...]

Written by Carol Bentley

relax – there is a slight delay

If you’ve been gearing up for tomorrow’s release – you can relax, because there is a slight delay. Don’t you just hate it when things don’t go quite to plan? Me too and – that is what has happened. It’s my own fault really, I should have waited until everything was ready before announcing a [...]

Written by Carol Bentley