what is it with those black patterned squares – QR codes?

They are starting to pop up all over the place – black (sometimes coloured) patterned squares.

Maybe you already know what they are… QR (quick response) codes. But if you’ve puzzled over what they are or wondered if they would be a useful marketing tool for you, then come and discover how to use this low-cost, high-tech, fun advertising tool here…

Written by Carol Bentley on April 27, 2012

that makes a change.. how to impress a new customer

When a company saves my business over 60.5% and gives super fast delivery, then that is very welcome. But we got more than that from this new supplier. If you have a laser printer, read about our experience…

Written by Carol Bentley on April 25, 2012

business apps – fad or cutting edge?

Business mobile apps – fad or cutting edge? Have a look at the presentation I gave at the BusinessXchange event on Wednesday and see my 21 years in business celebration offer…

Written by Carol Bentley on April 20, 2012

publicise your business with news releases..

In an insightful presentation, Faith Tait drew on her 20 years experience in media to describe the best approach to creating a press release that increases the chances of it being accepted and published. Read Faith’s Top 10 News Release Tactics For Getting Your Story Published…

Written by Carol Bentley on October 25, 2011

if you have ever been tempted…

if you have ever been tempted to purchase an email list or gather email addresses from websites to use in your marketing you could be risking a heavy fine of…

Written by Carol Bentley on May 6, 2011

do your customers know…

are you losing business and your customers wasting time because they don’t know that…

Written by Carol Bentley on May 3, 2011

Getting to grips with the Real Customer Lifetime Value – Part 2

I now know some of ‘that’… I need to know more We looked at many of the basics in Part 1 of this mini-course. What I didn’t do is give you a clear idea of what a customer lifetime is. So what’s lifetime? First we are talking about customers and the length of time that [...]

Written by Carol Bentley on October 27, 2010