if you have ever been tempted…

if you have ever been tempted to purchase an email list or gather email addresses from websites to use in your marketing you could be risking a heavy fine of…

Written by Carol Bentley on May 6, 2011

the next big marketing trend

In the late 1990s and early 2000s businesses were told “If you don’t have a website you’re risking annihilation by your competitors who are embracing this technology!” Now the trend is to deliver, online, as much information and instruction by video as you can and encourage discussion and social participation in comments or forums if [...]

Written by Carol Bentley on October 11, 2010

ways to find testimonials I hadn’t thought of…

Sometimes I read someone’s blog post and I think ‘That is sooo-oo obvious, why didn’t I think of that?’ And that’s what happened today when I popped over to take a look at Aweber’s latest blog post on gathering testimonials. I’ve always urged clients to collect as many testimonials as they can and in Rebecca’s [...]

Written by Carol Bentley on August 31, 2010

21st century marketing strategy

In the 1900′s the most powerful marketing strategy for any business was direct response marketing… and it still is today, but… In the 21st century the delivery mechanism for your marketing and sales message has expanded and – as a result – the ability to reach more people in your target audience has increased exponentially. [...]

Written by Carol Bentley on July 29, 2010

am I losing the plot…

OK – I admit it! I give in and confess that I must be losing the plot because I’m guilty of not taking serious note of one of the most powerful marketing trends to hit the business world. What am I talking about? Video Marketing, that’s what. Now, before you ‘switch-off’ saying: “too expensive!”; “too [...]

Written by Carol Bentley on February 11, 2010

A gravatar picture paints…

If you’re trying to create a brand for yourself on the internet then this tip could be extremely useful for you. Chris Knight of Ezine Articles gave the hint and – at the same time – cleared up a bit of a mystery for me. Have you ever noticed on blogs or social network websites [...]

Written by Carol Bentley on August 5, 2009

Wow factor lessons from a marketing giant

When I got an email from Rich Schefren about the passing of a well-known figure that had inspired and taught him so many marketing gems, I didn’t know who he was talking about (the guy is not well known outside the US). In his farewell post (a 27-page insightful sharing) Rich reveals – and describes [...]

Written by Carol Bentley on July 9, 2009