Video for Marketing

Everywhere you look businesses are using video as part of their marketing strategy. We are told it is a powerful marketing tool and the results people get seem to support that. Are you using video in your marketing? If you are new to video how can you be sure it will work for you? What […]

Written by Carol Bentley

Lead-Generation Videos: 6 Crucial Elements

A lead-generation video can boost your sales (it helped to double sales for one of my clients). But, to create an effective lead-generation video, you need to include 6 crucial elements – I’ll tell you what they are in a moment – first, let’s explore why video is a strong tool to have as part […]

Written by Carol Bentley

are Gmail tabs impacting your email open rates?

Emails are still an important communication method for many businesses and marketing people – think about it – social websites use email to notify subscribers of posts and updates so emails are not obsolete yet! When Gmail announced earlier this year that they were implementing tabs to organise our incoming emails, many online marketing folk […]

Written by Carol Bentley

email marketing fairy tales..

Fairy tales are traditionally used to teach, as well as entertain children. We all like stories and, if there is a lesson to be learnt in the tale… well that’s a good thing.

These variations of familiar fairy tales cleverly give us some great email marketing lessons… whilst you read, have a think about a story you could share about your business – there’s a valuable prize for the best tale told…

Written by Carol Bentley

Are you missing this (video-marketing) trick?

If you are using video to promote your business, how important is the distribution platform for your search engine ranking? Are you missing a video-marketing trick, this may throw some light on the subject…

Written by Carol Bentley

photo files too big for your blog?

Google likes pictures. So including pictures in your blog posts is a good way to get noticed by Google. Be careful – big picture files can take a long time to load and your reader may get bored and leave.

Here is the easy way to reduce the file size of your pictures without a graphics program…

Written by Carol Bentley

Are your emails mobile friendly?

How mobile-friendly are your marketing emails? Have you ever thought about it? Do you need to? Based on this research it could be more important than you think… so do your emails match these three considerations?

Written by Carol Bentley