Direct Response Copywriting - Carol Bentley

Tired of sending out mailings and getting little or no response?

FACT: More People Want to Buy
What You Sell... Right Now!

So What's the One Single Thing That's Stopping You Making Those Sales?

I promise, by the time you finish reading these few pages you'll know the answer to that question and have a solution you can implement immediately - without spending a single penny because this valuable advice is ~~ABSOLUTELY FREE until 18 JUNE~~

So, go on... grab your favourite beverage, shut your office door and read every word below to discover what you need to know, right now!

Please Note: The original offer of a free download of the full book expired at midnight (BST) on June 18th. However I have decided to leave the offer of the 5 most crucial chapters as a free download for another week.

Don't want to read this, just want the FREE advice? Simply Click here to invite your friends and get your copy now

You've identified your target audience. You have a quality product or service. You have great feedback from the customers you do have, but...

You are not getting the response you expected from your marketing...

WHY?

Simply because you are not connecting with the people you are writing to. But it's not your fault.

I know it's not your fault because I've been there! Let me explain...

I started my own business in 1991. It was a computer training business. I'd been involved in IT Training and Support since 1978 and I was good at, so it made sense to use my professional business experience.

Back then I loved reading (still do), I was good at communicating (had to be as a trainer, didn't I ?) and I could write a great 'how to' computer training manual (I've still got the letters from clients to prove it!)

But I was not skilled in marketing or writing sales letters. In my early days the results from my marketing was slow, to say the least! So I had to learn how to write responsive sales letters... know that feeling?

Well I did learn, in fact I found it was (and still is) a fascinating subject. I spent hundreds of hours and thousands of pounds studying the experts, both past and modern day. Watching, reading, listening, talking to, learning, implementing and testing what I discovered. And eventually, I honed my own marketing and sales letter writing skills and got great results.

Now one of the things I love to do is to help people (I get that from my Father). I delight in sharing knowledge with other people, I get a huge buzz when they get a great response using something I've suggested; something they hadn't thought of or didn't know about. I guess that's why I spent so many years teaching people of all ages how to get to grips with technology in their business.

And then I started to do the same with the marketing and writing insights I'd discovered.

Sales Letter Writing Skill That Got Amazing Results

It was because of these results I was getting (from the sales letters I wrote to help other people) I decided to specialise in direct response copywriting - writing sales letters and adverts that generate response.

I describe the results I got for one of those folks in my book and this is what my friend said...

“It has been invaluable to have an expert writing targeted marketing material that has achieved such fantastic results – 44.2% response to my mailing is amazing”

Martin Moore, Martin & Co, Poole

Now, before you get over excited... this mailing was incredibly well targeted and was only sent to 48 people, so it's not a typical result - although it does demonstrate the power of targeting. And the letter was written to connect strongly with the people we wrote to. And that is...

The one single thing you can do to make YOUR mailings successful

Write a compelling sales letter that connects with your reader!

And it is far easier than you might expect.

I bet you're thinking "Yeah - easy for you to say - like I've got hundreds of hours and a fortune to spare to learn this stuff whilst trying to run my business!"

But you don't have to spend hundreds of hours learning, or spend a huge amount of cash, because I've done that for you by distilling the real essence of what you need to know. I took my hard won knowledge, combined it with my ability to create easy to follow 'how-to' manuals, and created this step-by-step instructional book - which I'm gifting to you ...

"...thanks to all the "gurus" I have become a top notch copywriter - and thankfully making lots of money. But here's the thing - I have spent 20 years and close on to £35,000 to learn the skills - and virtually ALL of them are in Carols book. So not only can YOU become a world class copywriter...you can do it with a few hours of study.

Steve King,
Copywriter,
Devon, England, UK

Learn proven copywriting techniques so you too can write winning sales letters - easy-peasy! It really is extremely easy to follow and use the contents of this book...

"I visited the Amazon site to see what books were available and, to cut the story short, I purchased a Microsoft Book and included Carol's book because it looked as though other people had found it useful and it could just be the thing to help me produce a good brochure for an assignment I am working on. When the book was delivered I couldn't resist a quick look inside and it just drew me in - it is so easy to read and understand."

Chris Clarke (via email)

FREE 5 Most Crucial Chapters Until 25^th June...

Free Book: I Want To Buy Your Product...

Create dramatic sales improvements by adopting the powerful 'direct-response' methods revealed in; I Want To Buy Your Product.. Have You Sent Me A Letter Yet? (But remember - I'm not selling it here... read on to find out how you can claim 5 chapters FREE ).

The point is these techniques really do 'steal' customers from your competitors – and best of all, they do it ethically.

And the good news is for a short period of time - until 18 June -you can 'steal' the contents of this book from me - with my permission - without spending a single penny. (Full book offer now expired, get your 5 chapters before this offer closes).

I'll tell you how in a moment... but first here's what the full book contains...

You Discover...

36 appeals people respond to - which one creates the greatest lift in response to your letters?
The solution to every writer's biggest problem when faced with a new campaign
The 'must include' elements of million-pound sales letters if you want your letter to outpull your competitors
The easy way to arrange your letter. . . so it almost writes itself!
You absolutely must do this before even starting to write your letter if you don't want it to 'bomb'
101 power words and phrases that grabs your reader's attention with the ferocity of a bull-dog terrier
How to make your letter compelling - match these 21 checkpoints and you can be confident of unbelievable results
How to create rapport with your reader, even though you may never have met them personally
How to know when to use short and when to use long sales letters and why there's a difference
The amazing truth behind the true value of your customer and how it can impact on your marketing strategy
How to recognise the single most crucial thing you can tell your targeted prospect to get them clamouring at your door
Seven crucial elements to infuse into your winning letter if you don't want it to end up in the bin
How to be ethically persuasive in your sales letter and adverts so reader instinctively trusts you
How to turn customer complaints to your advantage
Seven critical design tips for your sales letters - ignore these and your letter gets no more than a cursory glance
31-point checklist for the most compelling, easy to complete order form that makes buying stunningly easy for your prospect
How to avoid losing a fortune with the wrong type of advertising
Nine crucial rules you must follow if you want your advert to succeed
Use this stunningly effective technique in your letters and adverts to gain incredible response
How to use your webpage to actively support your marketing effort
How to guarantee the results of your next mailing campaign
How to create an irresistible offer that inevitable compels your prospect to buy
27 check points that make gathering material for your letter as easy as boiling an egg
3 checklists I use myself on every writing project - follow these and you can be certain you've created the most compelling, persuasive sales generating letter you possibly can

Does This Book Deliver What It Promises?

Well, I'm slightly biased, so of course I would say "Yes! Absolutely!" - which author in their right mind would say otherwise?

But you don't have to take any notice of me because, since it was published, it has been rated 5* by 8 different reviewers on Amazon.co.uk where it is still a popular choice

And I've had numerous gratifying comments in feedback I've received from the people who've read my material, including the book, and effectively used the techniques I've described. Here are just a few...

"Very helpful if I am ever writing any letters, brochures or web pages I always pick up your book first for some inspiration and know that I am on the right track if I follow your easily understandable tips."

Rob Chisholm
American Bridal Couture, London
www.a-b-c-group.co.uk

"I've studied your book and used the knowledge gained to write many letters to my existing customers and as a result, I am getting more repeat work from my existing carpet & upholstery cleaning customers. I am achieving about 30% more results from using the techniques [because ] I now know what I should be aiming to get over in the letters that I write."

Gerwyn Jones

Carpet & upholstery cleaning company

And these methods are not industry specific.

It doesn't matter what business you are in - the sales letter writing techniques I share work...

"Carol Bentley's tips for writing effective letters has helped me to focus far more on the customer and their needs.

I pro-actively approached a customer, who initially wasn't in a position to take up our offer, however after presenting him with further benefits and presenting them in a well worded email, using Carol's techniques, the next offer was accepted. This was only after receiving Carol's free email tips on effective letter writing for four days - as you can imagine I didn't need further convincing to buy her book! "

Stephen J. Burt
Director - Ask4Art Ltd
www.ask4art.com

Art and card sales

Nichola Peach, the Appeals Coordinator for The Church of England Children's Society, followed the workshops in the book and - with just a little extra help from me - sent out an anniversary appeal to their supporter's list. Afterwards she sent this email to my PA...

"The appeal went very well, raising over £170,000! Thank you very much for your help with it. I have used many of the techniques that Carol taught me in other fundraising letters I have written too."

Nichola Peach
Church of England Children's Society
www.childrenssociety.org.uk

Charity Fund-Raising

[Read enough? Find out how to get your e-copy Free]

And other businesses...

"We got a 262% increase in response to our mailing, resulting in £24,101 worth of bookings." [unit price was £69]

David d'Orton-Gibson, Managing Director
TFP Online Ltd
www.tfponline.co.uk

Professional, legislative training courses for Property Management Agents

“I know Carol’s writing methods work because I have tried several and they have had a dramatic impact on improved response rates. One letter produced a 19% response within 48 hours.

Brian James, Chairman,
The Brian James Group

Business Development & Coaching

And even other professional copywriters rate this book...

"Outstanding! It shows you an easy way to transform mediocre letters to explosive letters
- the kind that get noticed, get read, get sales!"

Dr. Joe Vitale
Author of way too many books to list here,
including "The Attractor Factor" www.mrfire.com

"Carol has obviously studied copywriting with great intensity, utter dedication and with total passion.

To be as good as she is - she must have learned from all the experts, read all the books, gone to the best seminars, and listened to the tapes - everything.

So have I...and thanks to all the "gurus" I have become a top notch copywriter - and thankfully making lots of money. But here's the thing - I have spent 20 years and close on to £35,000 to learn the skills - and virtually ALL of them are in Carols book which you can buy for under 15 quid.

If only Carol had written her book years ago... not only would I have found fame and fortune...I would have saved £34,985.05!

So not only can YOU become a world class copywriter...you can do it with a few hours of study...and for a pittance.

If ever you needed the luckiest break you'll ever find...you've found it... in her book!

Steve King,
Copywriter,
Devon, England, UK

This popular business book takes you gently by the hand and turns you into a business copywriting pro. Showing you, through simple step-by-step workshops, how to craft your own results-generating, sales winning letters and adverts.

What's In The Book?

19 chapters describe the whole marketing process, not just the science behind writing these persuasive sales letters - as you can see... Download the 5 chapters shown in red FREE

Chapter 1. Why Bother to Write to Your Prospects?
Chapter 2. Who Are You Writing To and Why?
Chapter 3. Know What Your Customer is Worth
Chapter 4. Treat People as Individuals to Get Glorious Responses
Chapter 5. Careful Targeting - Creates Awesome Results
Chapter 6. 8 Tips to Create High Performance Sales Letters…
Chapter 7. Long Letters Don’t Work - Do They?
Chapter 8. Your Headline Can Make or Break Your Results...
Chapter 9. Make Your Offer Compelling
Chapter 10. Outline of a Successful Letter
Chapter 11. Design a Responsive Order Form
Chapter 12. Your Mailout Package
Chapter 13. How to Guarantee Your Results
Chapter 14. Advertise to Create Business Wealth
Chapter 15. Weave Your Web Page to Capture Your Prospect
Chapter 16. Enhance Your Company Image with Newsletters
Chapter 17. How to Write Brochures and Catalogues
Chapter 18. Preparing to Write
Chapter 19. Your 3 Practical Checklists - Copy and Use (to Massively Boost Your Results)

These are the main chapter headings, to see what each chapter covers in more detail take a look at the Full Chapter Listing

Your FREE Gift

A little earlier in this letter I mentioned you can steal this wealth of copywriting know-how to use in your business right now. It has been a popular book on amazon.co.uk since 2005, so you may be wondering why I was just giving it away until 18th June . It's because I wanted to...

Celebrate a Life

If you happen to be a regular reader of my copywriting blog at www.copywriting4b2b.com you'll know my Father, Robert Cliff, passed away unexpectedly in February. Dad was the sort of person that would go out of his way to help people.

He would have been 80 years old on 18 June and, as a family, we would have celebrated that with him. Obviously I can't do that now, but I know that celebrating his life by helping others is a fitting tribute for him.

But I wanted it to be a more tangible help than just giving additional cash to his favourite charities, I wanted the help to be something that I was uniquely positioned to give. And that's where my book comes in.

My aim is to reach at least 800 business people who need help with writing stunning, results-generating sales letters for their business

10 people for every year my Father lived. The gift expires on what would have been Dad's birthday, midnight (BST) on 18th June.

Will you help spread the word? If you will, then both you and your friends are welcome to download the PDF file and use this powerful material to boost your business results exponentially.

If you're not keen on sending an email to other people inviting them to visit a web page you can still get a selection of chapters from the book that give you a great starting point with your sales letters.

So - if you are writing, or are about to start writing, a sales letter then stop now, choose your free gift option below and use the techniques I reveal to enhance your letter and get those improved results you want.

Here's the offer...

Option 1 (Sorry - this option has now expired, please see Option 2 ):

Tell just 3 business friends about this fantastic commemorative gift I'm giving and you too can download all 19 chapters - the complete unabridged book immediately.

Option 2 (Available until 25th June):

If you would rather not share this incredible resource with anyone else then you can still get enough valuable insights to start crafting your results-generating sales letters.

I've selected the five most important chapters that I believe give you a good introduction to writing your compelling sales letter. I've shown them in red italics in the Chapters listing above ( were you wondering why those chapters were in italics?)

And, with just a couple of clicks, they are yours to download in a PDF file. Plus you'll get to know about other free gifts I release, as well as advance notification of any products I make available, to help with your marketing and copywriting activity.

In exchange all I ask is you let me have your case-study on what you've done and the results you gained using the techniques I share, with permission to tell other business people - like the people above did - that will help other people see the value of this free gift.

Simply pop your name and main email address in below and Click the Give Me The 5 Chapters button.

You'll get an email asking you to confirm your request (this is to prevent hackers / spam). Please make sure you can receive emails from carol @ carolbentley.com (without the spaces).

Once you've verified your request you'll get the link for downloading your free chapters and you can start using these powerful techniques on your sales letter today .

Your Details Are Safe
I can't abide SPAM - I'm sure it disgusts you too - which is why your details are kept private and secure and are not made available to any third party under any circumstances under my control (that means they will only ever be disclosed if I'm forced to do so legally).

I will keep you informed about the new product I'm developing and other offers from time to time - but you are always free to unsubscribe. And I promise, any request to stop sending information is honoured immediately - you won't be kept on my contact list against your wishes.

Actions Create Results

Now you have a challenge...

Action 1: You can download this immensely valuable advice onto your hard drive and forget to read it - and nothing different will happen. The sales will still elude you.

Action 2: You can download it, read it and say "Oh, that was interesting", put it to one side and do nothing. And sales will still escape you.

Or Action 3: You can download it, read it and decide which of these proven techniques I share you can put into action immediately and start celebrating the boost in your response rate and, of course, your sales and profits!

I know which action I prefer, but it's up to you - what's your next step?

And if you do take Action 3, don't forget to share your celebration by letting me know about your successes.

Kind regards

Carol B

Carol Bentley

P.S. Using the proven advice in this book has generated thousands of pounds of additional sales for many business people - as you've read in this letter. Get your FREE e-copy of the 5 crucial chapters before this offer expires on 25th June and start generating more sales for your business now.