How do we get bums-on-seats

If, like me, you have ever held (or plan to hold) any public event… whether seminar, workshop or training course then one question uppermost in your mind is ‘how do we get the room filled; how do we get bums-on-seats?’

Anything that makes achieving that a little easier has got to be worth looking at, would you agree?

My guest blogger, Andrew Ludlam, is a regular reader of this blog. When he sent an email to me last week commenting on a post, I took a look at his website (I can’t help being nosy – I’m a woman! ) and I was intrigued by what he had to say so I downloaded his book.

It contains such a down-to-earth, ‘oh my god, that’s so-oo obvious’ type of marketing approach to getting people interested in seminars (one that very few people use) I wanted to share it with you. Which is why I invited Andrew to write a guest blog, provided he let you get your own copy of his book…

Discover The Secrets To Marketing And Selling Your Seminars SUCCESSFULLY!”

There is without doubt one thing… And only one thing, that can truly make a difference to the success, or otherwise, of your seminars or workshops. Essentially it all comes down to the marketing.

You see, I find that most consultants, trainers and coaches market their seminars in terms of what they would like to deliver. This strategy is essentially always flawed, because everything is focused on the deliverer and not the attendees. In fact many businesses follow this concept: falling into the trap of thinking, it’s all about them… Let me tell you now, it’s never about them, it’s all about their clients.

Your client does not care about you, or your training. All they care about is acquiring some sort of result or solution to their ‘problem’. Simply demonstrate how you — and your training — are the right choice, and further, the only choice, to solve your prospect’s problem.

However to begin with, you must follow a correct and effective, plan of action. You see most business owners get it all back to front… For example, a date for the workshop is decided upon, then a very nice (and expensive) room at a local hotel is booked. Marketing materials are printed, adverts are placed… Time is getting on… And you still haven’t had a booking! Not a nice feeling.

So what’s the first thing you must do?

Your first and major priority — before you do anything else — is to build a receptive, and passionate audience: a large number of people who would leap at the chance to attend a seminar or workshop. Then… You market the event to ‘your list’. A list that will be hungry from the very start to hear and learn more from you!

And one key strategy is all about positioning. Positioning yourself as the expert in your field; this simply means that clients come to trust, respect and acknowledge you. In fact, they place a high value on the information you give them, and most important of all, are willing to compensate you very highly for your products or service.

Okay, so how do you do this? Well you can discover this, as well as many more profitable strategies and techniques needed to successfully market and sell your seminars, absolutely FREE, simply click on the link below for more details on my latest book “Discover The Secrets To Marketing And Selling Your Seminars SUCCESSFULLY!” And – as I said – best of all, this A4 content-rich book, valued at £45, is 100% FREE… Plus, you will also receive a free 10-part ‘mini seminar marketing email course’ delivered to your inbox each week!

http://www.maverickmarketingconsultancy.co.uk/cboffer.htm

There is no ‘theory’, theory has never paid the bills, or filled seats! Instead you have the opportunity (for a limited period) to gain practical — profitable — steps you can take to ensure that every seminar, workshop or training programme you run from now on, is marketed purposefully and effectively.

To your success… And do let me know how you get on!

Guest Blogger: Andrew Ludlam
Maverick Marketing Consultancy

Does this approach seem familiar? It should do because, as I’ve said many times before, it is the basic foundation of any successful business’s marketing; building relationships that deliver value to your customers and prospects both before and after making a sale.

Thank you Andrew, for sharing this valuable guide – I’m sure the content will inspire many business owners who plan to run these type of events for their clients.

~ Carol Bentley

Add to: | del.cio.us | digg it

Be Sociable, Share!