I have to admire people who turn their hand to different writing activities and Michael Bland is one such person… in fact his talent for writing short stories has completely surprised me.
But not just any short stories - he has specifically written stories that can be distributed instead of [...] Continue Reading…
As we head towards the end of 2008 are you looking back on a brilliant year or one that you feel you wouldn’t want to go through again? Thinking back to this time last year - and the plans you made then - how successful were you?
It’s a [...] Continue Reading…
Whatever reason you had for starting your business there’s a good possiblity that eventually you’d like to see a good return on your investment of time and money.
One way you may be thinking of achieving that is by selling your business. That takes preparation; making sure your business [...] Continue Reading…
Getting through a recession takes all the marketing and selling skills we have. And one skill that may be even more important than ever before is the ability to ’speak in public’.
Whether it is formally presenting a sales proposal to win business, or a motivational talk to boost [...] Continue Reading…
This year we have seen some large businesses fail globally. And recently - in the UK - a high-street stalwart has demised. Why? What’s the lesson we can learn from this to help us avoid the same outcome?
My good friend, Chris Croft, has a very interesting take on [...] Continue Reading…
What do David Ogilvy, Drayton Bird and I - Carol Bentley - have in common? Apart from being professional copywriters?
If you attended the seminar in London last Friday, where Drayton gave a very entertaining and information packed presentation, then you already know the answer to this question.
(By the way, [...] Continue Reading…
In my 3 September post I wrote about the new ‘Net Effect’ Stompernet magazine, which started with a sample issue and DVDs for postage only.
Did you take a look? If not… you can ignore this post; otherwise you might find it interesting…
Stompernet had problems with getting the initial offer [...] Continue Reading…
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