What do David Ogilvy, Drayton Bird and I - Carol Bentley - have in common? Apart from being professional copywriters?
If you attended the seminar in London last Friday, where Drayton gave a very entertaining and information packed presentation, then you already know the answer to this question.
(By the way, [...] Continue Reading…
In my 3 September post I wrote about the new ‘Net Effect’ Stompernet magazine, which started with a sample issue and DVDs for postage only.
Did you take a look? If not… you can ignore this post; otherwise you might find it interesting…
Stompernet had problems with getting the initial offer [...] Continue Reading…
I am often asked what reference books I have on my office shelf, which ones I refer to frequently and what I would recommend to others.
Now - I have a confession to make - I absolutely love books; I get great pleasure out of exploring marketing books, copywriting books [...] Continue Reading…
We know words have power. What we write… how we write it can deliver a strong message and have a stunning effect on our target audience or it can be like a damp squib and fizzle out… leaving them cold.
I was reminded of this by a newsletter I received [...] Continue Reading…
Be honest - how many business people do you know who are as diligent in their sales follow up as they could be? And if they are not, how many times have they lost out without even knowing they have?
On her blog Karin describes one such business who appears [...] Continue Reading…
Whatever claims you make, however you describe your product or service, whatever testimonials you quote your honesty and trustworthiness is up for inspection.
And it doesn’t matter how big or small your business is because if you’re once caught out your credibility is blown and your customer will be thinking [...] Continue Reading…
You can keep your email private and still be informed of new blogs with these RSS feed links
Orik_Ibad: I watched the video on Youtube and downloaded the Action Unleashe...
Carol Bentley: Hi Paul, that certainly sounds like a very demoralising company...
paul: Hi, I worked for a telesales company offering right hand side go...
Jimmy: Hi - thanks for the offer, I have a blog at www.ecommerceadviser....
Carol Bentley: Hi Jimmy, thanks for your contribution and your offer to help...
Jimmy: Having an index.htm/index.html file in every folder on your site...