What’s on your book shelf

I am often asked what reference books I have on my office shelf, which ones I refer to frequently and what I would recommend to others.

Now - I have a confession to make - I absolutely love books; I get great pleasure out of exploring marketing books, copywriting books [...] Continue Reading…

Are your letters like a damp squib

We know words have power. What we write… how we write it can deliver a strong message and have a stunning effect on our target audience or it can be like a damp squib and fizzle out… leaving them cold.

I was reminded of this by a newsletter I received [...] Continue Reading…

Who is leaving cash on the table

Be honest - how many business people do you know who are as diligent in their sales follow up as they could be? And if they are not, how many times have they lost out without even knowing they have?

On her blog Karin describes one such business who appears [...] Continue Reading…

Honesty is best. . .

Whatever claims you make, however you describe your product or service, whatever testimonials you quote your honesty and trustworthiness is up for inspection.

And it doesn’t matter how big or small your business is because if you’re once caught out your credibility is blown and your customer will be thinking [...] Continue Reading…

Protected: Speaking with confidence

Eliminating speaking fears

Speaking in public is one of the biggest fears many business people have. And yet it can be a very successful way of reaching out to new prospects, as Ed Rivis described in a post on his blog last week (Feel the fear and do it anyway).

The real [...] Continue Reading…

Reviving cold contacts

Continuing the theme of opening up communication lines I talked about in my post on 17th Oct, I came across an interesting post on a fairly new blog site I - literally - stumbled upon.

The blogger (Bizzie Guye) gives 9 suggestions on how to warm up a cold contact. [...] Continue Reading…