Give your prospects the reasons behind the deal you are making and you improve the chances of it being accepted; it’s a technique often suggested by savvy marketing experts. I’d like to share another aspect of ‘reasons why’ explanations that can also be very persuasive.
It’s connected to the ‘objections’ [...] Continue Reading…
Did you have a good summer break? I thought I’d have some quiet time to work on my new project - but I was inundated with work. That’s why the blog has been absent for a while too!
During my absence Jules Brown, who is a fund-raising copywriter, [...] Continue Reading…
If you’re trying to create a brand for yourself on the internet then this tip could be extremely useful for you.
Chris Knight of Ezine Articles gave the hint and - at the same time - cleared up a bit of a mystery for me.
Have you ever noticed on blogs [...] Continue Reading…
When I got an email from Rich Schefren about the passing of a well-known figure that had inspired and taught him so many marketing gems, I didn’t know who he was talking about (the guy is not well known outside the US).
In his farewell post (a 27-page insightful sharing) [...] Continue Reading…
A little while ago I mentioned I was getting my blog theme updated. Well it’s finally ready to go live. The new layout will be uploaded on Sunday so we will be ‘closed for maintenance’.
Please avoid visiting between 11a.m. and 3p.m. UK time on Sunday 5th July. Thanks.
~ Carol [...] Continue Reading…
Short and sweet. . . Happy 233rd Independence Day - yep, it’s 233 years since the Declaration of Independence was signed.
Enjoy your holiday and celebrations tomorrow.
~ Carol Bentley
Do you use a freely available email program such as Google Mail? Have you ever sent proprietary material (e.g. PDF, MP3 etc) as an attachment?
Apart from it being a potentially insecure media to use - it looks like you may be ‘giving your material away’ without realising [...] Continue Reading…
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