For my American readers. . .

Short and sweet. . . Happy 233rd Independence Day - yep, it’s 233 years since the Declaration of Independence was signed.

Enjoy your holiday and celebrations tomorrow.

~ Carol Bentley

Written by Carol Bentley on July 3, 2009 | No Comments »
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Is this true. . .

Do you use a freely available email program such as Google Mail? Have you ever sent proprietary material (e.g. PDF, MP3 etc) as an attachment?

Apart from it being a potentially insecure media to use - it looks like you may be ‘giving your material away’ without realising [...] Continue Reading…

Written by Carol Bentley on June 29, 2009 | No Comments »
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Changing style

If you follow me on Twitter you may have seen a tweet mentioning I’d decided to modernise my blog layout. So the next time you visit it will look very different.

Why am I updating? Main reason - modernising:

The theme I chose to start with was set up on [...] Continue Reading…

Written by Carol Bentley on June 27, 2009 | No Comments »
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Video: 10 Time Management Tips

Do you struggle with time management? I have in the past, which is why I follow some proven time management techniques that reduces the struggle and makes me more effective. In this video I share 10 tips I’m sure you’ll find work extremely well if you adopt them.
Chances are [...] Continue Reading…

Written by Carol Bentley on June 17, 2009 | 1 Comment »
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Your copywriting subheads - powerhouses or weak as water. . .

After your headline, PS and opening paragraph your subheads are vital to the success of your letter or web page and in a moment I’ll let you into a neat trick on how to check their effectiveness.
Subheads have two crucial, seemingly opposite, functions in your copywriting. If they don’t [...] Continue Reading…

Written by Carol Bentley on June 16, 2009 | 4 Comments »
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Your unlimited copywriting resource. . .

Did you know you have a huge copywriting resource there for the taking? The same resource professional copywriters constantly use.
I’m talking about a swipe file. You may have come across the term before, especially if you have read advice from marketing and copywriting professionals about how to improve your [...] Continue Reading…

Written by Carol Bentley on June 11, 2009 | 1 Comment »
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marketing congruency

Are your marketing messages congruent? Is there a natural flow and connection? Or do they skip about and confuse your potential customers or clients?
Why am I asking these questions?
Simply because of a phone call from a new client.
“I’m getting a good response to my classified advert - 322 visitors [...] Continue Reading…

Written by Carol Bentley on June 9, 2009 | 1 Comment »
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