How informative are your sales letters. . .

I’m forever going on about making your letters to clients and prospects interesting and information-packed. (Are you sick of hearing it yet? ;) ) Well sorry, I’m not going to apologise for emphasising it (oh - I just did, sort of… didn’t I? ;) )

No, seriously! [...] Continue Reading…

Written by Carol Bentley on May 1, 2008 | 5 Comments »
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Don’t assume all is OK. . .

You’ve worked hard to make sure everything is working properly. Whether it’s a process in your administration, in your production, in your marketing or on your website. Now it’s time to relax, safe in the knowledge that everything is running smoothly.

Think again!

That’s what I thought - but it [...] Continue Reading…

Written by Carol Bentley on April 30, 2008 | 2 Comments »
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Conversation or lecture. . .

Are you having a conversation with your customers and prospects? Or are you lecturing them?

We are the experts in our field. And we want to be sure our prospects - and customers - fully understand the results our offer gives them.

So, just like the experts tell us, we [...] Continue Reading…

Written by Carol Bentley on April 29, 2008 | 1 Comment »
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Quick announcement and a favour please. . .

Would you do me a favour?

I’m really close to finalising my Easiest Sales Letter Creation self-study programme, which is designed to help business owners get better results from the sales letters they send out.

The content is based on the material in my book, but before I sit [...] Continue Reading…

Written by Carol Bentley on April 25, 2008 | No Comments »
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Twitter, twitter

Have you come across Twitter? There’s a lot of interest in Twittering; lots of people are getting involved. I can understand how it helps people communicate on a regular basis - especially socially. It certainly seems popular with younger people, almost as an adjunct to their mobile [...] Continue Reading…

Written by Carol Bentley on April 23, 2008 | 3 Comments »
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More answers

Questions asked in my recent survey included:

“What’s the best way to market to potential customers when starting afresh with no prior customer list or contacts?”
“Increasing visitors to web sites”
“How to drive visitors to web site”
“What should I do to make a big impact on-line and off-line without spending a [...] Continue Reading…

Written by Carol Bentley on April 22, 2008 | No Comments »
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Written by Carol Bentley on April 16, 2008 | Enter your password to view comments
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