You don’t have to write the whole book

A few posts ago I told you how I’d been told that publishing a book is one of the most powerful marketing activities you can do. And I’d proved it to myself.

I also explained that the experience had given me some insights I would like to share with you [...] Continue Reading…

2008 and beyond. . .

It’s nearly that time of year again - you know… New Year Resolutions! And many experts will be advising you to review your business plans as well.

So what are your goals for 2008 and beyond? Have you got specific targets in mind? Are you focused on achieving them?

Here are [...] Continue Reading…

How to show your expertise

In 1994 I worked with a savvy sales & marketing expert, Peter Thomson, who was a self-made millionaire. He gave me some sage advice:

“If you want people to recognise you as an expert in your field, you must write and publish a book!”

In those days getting a book published [...] Continue Reading…

Does the thought of cold calling give you the heebie-jeebies

It’s not my favourite activity - in fact, I’ve always avoided it like the plague. Give me a nice pad and pen any day to write my first communication with someone and I’m as happy as a lark.

Give me a phone to call someone I don’t know - and [...] Continue Reading…

Word-of-mouth power in a bricks & morter business

Do you know of any business that is built and run purely on word-of-mouth marketing? Or any that regard ‘referrals’ as their prime business source?

There aren’t many.

Yet with today’s emphasis on taking more notice of what your friends and peers say, rather than the marketing message companies put out, [...] Continue Reading…

Will you support me by voting within the next 12 hours. . .

May I ask a favour?

Following the adage ‘Actions speak louder than words’ I’ve taken up Rich Shefren’s challenge to produce a 66 seconds video, whilst saying something worthwhile about his powerfully informative report The Attention Age Doctrine 2.

And it was a real challenge - especially as my normal mode [...] Continue Reading…

Do your headlines grab your reader’s undivided attention

Having a good headline is not enough. It has to be a compelling ‘grab-them-by-the-throat’ attention holding headline if you are going to get the undivided attention of your prospect.

Let’s face it - whether we are talking letter, advert or presentation headlines - your reader is unlikely to be [...] Continue Reading…