How to show your expertise

In 1994 I worked with a savvy sales & marketing expert, Peter Thomson, who was a self-made millionaire. He gave me some sage advice:

“If you want people to recognise you as an expert in your field, you must write and publish a book!”

In those days getting a book published [...] Continue Reading…

Does the thought of cold calling give you the heebie-jeebies

It’s not my favourite activity - in fact, I’ve always avoided it like the plague. Give me a nice pad and pen any day to write my first communication with someone and I’m as happy as a lark.

Give me a phone to call someone I don’t know - and [...] Continue Reading…

Word-of-mouth power in a bricks & morter business

Do you know of any business that is built and run purely on word-of-mouth marketing? Or any that regard ‘referrals’ as their prime business source?

There aren’t many.

Yet with today’s emphasis on taking more notice of what your friends and peers say, rather than the marketing message companies put out, [...] Continue Reading…

Will you support me by voting within the next 12 hours. . .

May I ask a favour?

Following the adage ‘Actions speak louder than words’ I’ve taken up Rich Shefren’s challenge to produce a 66 seconds video, whilst saying something worthwhile about his powerfully informative report The Attention Age Doctrine 2.

And it was a real challenge - especially as my normal mode [...] Continue Reading…

Do your headlines grab your reader’s undivided attention

Having a good headline is not enough. It has to be a compelling ‘grab-them-by-the-throat’ attention holding headline if you are going to get the undivided attention of your prospect.

Let’s face it - whether we are talking letter, advert or presentation headlines - your reader is unlikely to be [...] Continue Reading…

An enjoyable experience. . .

This year one of the most enjoyable projects I’ve worked on is a website for healthier chocolates. Yes - you read that right healthier chocolates.

It was a new product launch from a client who manufactures gorgeous Belgian chocolates in Surrey.

I have to admit writing copy for most of [...] Continue Reading…

Money to spend in the education sector

Are schools and/or colleges in your target market? If so here’s some interesting news for you. But first let me tell you how I got to know about this…

For many years I’ve been on the mailing list for Hamilton House, who specialise in supplying mailing lists for [...] Continue Reading…