The long and short of it

I’ve just read a post by James Brausch in which he says ‘long copy sucks and other heresies’ and quotes tests and experiments he’s carried out. All of which are web-based.

He points out that he fully expects copywriters to jump on him and say long letters do [...] Continue Reading…

Letter to the seller

When I first started studying the techniques of the great copywriters I came across a poem written by Victor O. Schwab in 1942; ‘Tell Me Quick and Tell Me True’. It completely encapsulates the prospect’s point of view about any marketing material we send out. Here’s [...] Continue Reading…

Newsletters: 4 mistakes many people make

Are you losing customers without knowing why? According to research carried out by TARP 68% of customers stop doing business because of perceived indifference, often because of lack of communication.

Printed newsletters are an ideal way of keeping communication channels open with your customers and prospects. Keep your [...] Continue Reading…

A fun spinner

Just a quick fun post for the weekend.. although it might send you crazy trying to figure out what’s going on ;).

I found this post which displays a spinning girl

The direction the girl is spinning in is supposed to show which is the dominant hemisphere in your brain. [...] Continue Reading…

Lets be frank about stamps

When sending out a mailshot should you use franked postmarks or live stamps? I’ve always maintained real stamps get a better response in most situations because the letter looks more personal - and I have proved it on many occasions for clients.

So I was intrigued to get a [...] Continue Reading…

What if. . .

I’m a newsletter junkie - especially anything to do with marketing and copywriting. And one of the newsletters I always take time to read is the Copywriter’s Roundtable by John Forde. I love his quirky humour and his way of reminding me of copywriting techniques I know [...] Continue Reading…

Here’s 8 elements for a powerful sales letter. . .

Your sales letter is extremely powerful when you use the proven science behind good copywriting . Simply adopt this 8-element structure to give you a head-start:

When selling (and remember you are selling in your letter or advert) most professional sales people tell you to follow AIDA; no I’m [...] Continue Reading…