What’s your opinion…

Keeping in touch with people is important. But so is making sure you’re not annoying them with an excessive overload of information. And although Internet experts say that daily blogging is a good thing, I’m not so sure.

Do you think a daily post on this blog is [...] Continue Reading…

Written by Carol Bentley on November 6, 2007 | No Comments »
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If an opera singer can do it… so can you

One of the interesting people I met at the weekend seminar I attended was Kirsty who is an Opera Singer and Manager. Her experienced confirmed what I’ve always believed and told people…

You see Kirsty needed to supplement her income - her passion is Opera - but as she [...] Continue Reading…

Written by Carol Bentley on November 5, 2007 | 1 Comment »
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Don’t make the same mistake I did…

Do you use clichés when you’re talking to people? You know, things like ‘he’s as good as gold’?

And do you use them when writing your sales letters?  After all, the best sales letter is written in the same way that you’d talk to someone, so you might include a [...] Continue Reading…

Written by Carol Bentley on November 2, 2007 | No Comments »
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A magical web of people

I’m off to London for an Internet Seminar this weekend. Now why would I do that and how will it help you?

3 reasons:

1) The people: everyone attending is an entrepreneur - or an embryonic entrepreneur. They all want to know how to create a successful business on [...] Continue Reading…

Written by Carol Bentley on November 1, 2007 | No Comments »
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Spreading the word…

On the web spreading the word about something - good or bad - is known as viral marketing. Think about it.. it isn’t new, is it? We’ve had viral marketing since the year dot! It’s just got a rather fancy ‘technical’ term nowadays.

Of course I’m talking [...] Continue Reading…

Written by Carol Bentley on October 31, 2007 | 7 Comments »
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Grab it while you can…

A few posts ago I explained how my friend, UK Internet Marketing Expert, Ed Rivis acted as the inspiration (and provided the know-how) for me to create this blog.

And I told you he was planning to hold a crazy 24-hour launch special of his ‘Ultimate Guide to Highly Profitable [...] Continue Reading…

Written by Carol Bentley on October 30, 2007 | No Comments »
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A tense situation…

The tense you use in your writing makes a surprising difference.

Present tense is so much more active - it breathes life into your sales letter.

Describe something as if your reader is experiencing it right now and it is easier for them to visualise owning whatever it is you are [...] Continue Reading…

Written by Carol Bentley on October 29, 2007 | No Comments »
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