Reading an email from a marketing group I belong to reminded me of an advert for Cillit Bang on British TV some time ago. I don’t think it was originally filmed for the UK market because the presenter was shouting at the top of his voice. That has now [...] Continue Reading…
This question came in from Chris Bullard who wanted to know how to encourage his prospects to take his letter seriously whilst asking them to recycle responsibly. . .
Dear Carol,
I’ve recently received a copy of your book ‘I Want to Buy Your Product…” and have been applying your [...] Continue Reading…
For most organisations an increase is usually a fairly consistent percentage rise across the board of services or products supplied.
But when I visited my local post office recently Les, one of our friendly counter staff, handed me a copy of the UK Post Office’s new prices leaflet and [...] Continue Reading…
An interesting question from Nigel West highlighted two points about preparing the letter for a mailshot:
Q: “Hi Carol
I’m just in the process of mailing out the sales letter that you helped me with (bit of an understatement).
As ever the mechanics of printing the letter is causing a [...] Continue Reading…
I enjoyed Jonathan Jay’s weekend seminar. I met a lot of motivated, success-hungry business owners and the seminar content certainly stimulated me into action - hence the delay in sharing with you until today; I’ve been a bit busy since I got back. 
Jonathan’s anatomy of a sales letter [...] Continue Reading…
We never stop learning. I know… it is a cliché but it happens to be one that I believe in and actively follow.
If you’ve been following my blog for a while you’ll know that I love discovering anything about marketing, copywriting and all things related. One of [...] Continue Reading…
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Orik_Ibad: I watched the video on Youtube and downloaded the Action Unleashe...
Carol Bentley: Hi Paul, that certainly sounds like a very demoralising company...
paul: Hi, I worked for a telesales company offering right hand side go...
Jimmy: Hi - thanks for the offer, I have a blog at www.ecommerceadviser....
Carol Bentley: Hi Jimmy, thanks for your contribution and your offer to help...
Jimmy: Having an index.htm/index.html file in every folder on your site...