Spring Clean Your Marketing Toolbox

Discover How Combining the Growing Phenomenon of Social Media with Powerfully Persuasive Writing Puts
Your Business Streets Ahead of Your Competitors...

"Grab Your FREE 80-page
Social Media Report"

Use the audio control below to hear Carol's message...

From: Carol Bentley

Dear Business Success Seeker,

I'd come across stories about the unbelievable success some businesses gained by embracing social media as part of their marketing strategy - I daresay you've heard similar examples.

And the 80-page report on Social Media I saw a month ago really emphasised how crucial it is to seriously consider incorporating this new approach into any marketing plans.

The Wave.3 report, from global media company Universal McCann, reveals the amazing growth in popularity Social Media websites enjoyed between 2006 and 2008. Popularity with people who could be YOUR target audience.

And that's why I sought permission to let you have a copy too. I'll give you the link in a moment.

Social Marketing, using social websites, is an exciting marketing tactic for your business!

But how to dip into that market? What do you need to know, understand and use in your updated marketing strategies?

It's a minefield of information out there...
Now, I don’t profess to be an expert in all the social marketing strategies. My area of expertise is copywriting.

You see, although I have a reasonably good understanding of what's happening on the web, I sometimes feel I'm drowning in everything that's being thrown at me. Do you sometimes get that overwhelming feeling?

Which is why I decided I needed to cut through all the rubbish I'm being bombarded with, do some research into this emerging marketing methodology and discover more about the actions I - and business owners like you - should be taking!

And that's what triggered the concept of a toolbox to Spring Clean Your Marketing.

I collected a wealth of reports, tools, videos and audios revealing tips and tricks and offering advice. Some of the material I found wasn’t even worth the effort of reading or listening - others were lightweight or suspect. But I also found some quality, mind-opening, instantly-usable marketing treasures.

It took me many hours - no - actually many very long days - to find and buy the licenses for this valuable material. Then it took even more time to review and - in some cases - edit the content to a level of quality I was happy with.

And now it’s finally ready the...

Whatever your learning style you'll get the knowledge you crave to explode your business results.

Watch and follow video instructions; listen to MP3 audios and read PDF reports.

Explore the rich variety of media covering a cornucopia of easy to use copywriting, marketing and social media marketing resources.

All contained on a neat flashdrive.

But don’t let the size fool you - this really is a case of 'the best things come in small packages'. If you are familiar with techy-speak, this little unit has over 350 megabytes of quality content packed into:

20 video tutorials
6 revealing reports
24 audio MP3s
Take a look at what's on this flashdrive below.

Here's the folder listing of your Marketing Toolbox flashdrive:

And here's a brief synopsis of what you'll gain when you study and apply this wealth of knowledge in your business:
7 Days to Profitable Blogging
Seven day master blueprint reveals:

How best to build your blog: Explores the different blogging platforms and recommends THE single best platform to blog from

How to choose focused keywords to build your blog around

How to implement those keywords in a way that attracts your targeted readers

Getting your blog known - use the most popular bookmarking sites to drive visitors in your direction

Boosting Blog Traffic
If you're spending time writing a blog - unless it is a personal blog - then you are aiming to attract visitors who are interested in your area of expertise, your business and, ultimately, what you offer.

Getting noticed amongst the thousands - probably millions of blogs is easier said than done.

Discover the techniques others have used to get their blogs noticed, get visitors; get sales. This 37-page report reveals all.

Video Blogging For Profit
More and more businesses - of all sizes - are using video blogs to reach their potential prospects. It's a smart marketing move for any business. And it is a lot easier than you might expect.

Video Blogging for Profit is your start-up guide. In this PDF report you'll...

Discover the simple steps to setting up your own video blog in no time flat - without any technical experience

How to get your first video made and ready to post to your new video blog in virtually no time

The best way to make your video blog popular with surfers and subscribers alike

How to use video blogging to increase sales and sign ups

How to use video blogs to create a higher click through rate on ad campaigns.

Setting Up Your Search Engine Optimised WordPress Blog
If you haven't already got your blog set up (and even if you have, it's worth checking these out) this 7-video tutorial collection shows you how; step-by-step.

More importantly it shows you how to do it in a way that is geared to making sure your blog shows high in the search engine results - generating more traffic to your blog; more visitors and prospective customers.

Get your WordPress blog set up in less than an hour

Make your blog visible to the search engines

Discover the 'no-brainer' way to make your blog content more attractive to visitors and search engines

Engaging Your Perfect Ghostwriter
Save your valuable time for growing your business and consider using a ghostwriter to write articles, blog posts, ebooks or books for publishing, scripts for audio or video recording - anything you want written to help you promote your business effectively.

Ghostwriters take on the writing tasks of successful business people so they don't have to agonise over the words they need and can spend more time growing their business!

This revealing PDF guide shows you...

How to find and choose the perfect ghostwriter for you and your business:

5 methods for seeking out ghostwriters online

3 major job boards the top ghostwriters check regularly

How to verify your ghostwriter has the proper experience for your project

6 steps to evaluating your ghostwriter's writing samples to make sure s/he is right for you

What you can expect to pay for the average ghostwriter (so no-one can take advantage of you)

3 problems that you may run into when working with a ghostwriter and how to handle them

What you need to know about "work for hire" agreements (so that all finished materials belong to you)

How to let your prospective ghostwriter know exactly what you're looking for

4 things that must be discussed before a price is set

6 do's and don'ts to hiring and working with a ghostwriter

You don't need to spend weeks, months, or years poring over your writing pad or computer when you can just hire a ghostwriter! Believe me, that's what the pros are doing.

High Impact Web Copywriting
If you already know copywriting; already know how to write sales letters; understand the structure to use then...

...using the tactics in these 12 web-copy focused video tutorials can turn poor performing web pages into powerhouses of success.

Discover...

the quick and simple change to your copy that could generate hundreds, thousands or even hundreds of thousands in additional sales

a fundamental tactic to generating sales - vital, yet often overlooked. learn from the masters;

how to become a master copywriter in record time

a proven, direct mail tactic that can dramatically increase response - and it's not what you think!

how to make your prospect feel relaxed about ordering so they don't click away

These videos show examples of web pages that have used, or are using, these tactics to great effect... now you can too.

I Want to Buy Your Product... Have You Sent Me A Letter Yet?
This audio is my unabridged reading of my popular book on writing sales letters, adverts, newsletters - in fact any marketing material intended to persuade people to buy.

This is an ideal starting point if you want to write compellingly persuasive sales letters for your business.

And, if you already write your own marketing material, it's a great reference for additional guidance on how to achieve a greater impact.

"Outstanding! It shows you an easy way to transform mediocre letters to explosive letters - the kind that get noticed, get read, get sales!"
Dr. Joe Vitale, author of way too many books to list here, including "The Attractor Factor" www.mrfire.com

Even experienced copywriters find it is a useful quick-reference guide:

"Carol has obviously studied copywriting with great intensity, utter dedication and with total passion. To be as good as she is - she must have learned from all the experts, read all the books, gone to the best seminars, and listened to the tapes - everything. So have I...and thanks to all the "gurus" I have become a top notch copywriter - and thankfully making lots of money.

But here's the thing - I have spent 20 years and close on to £35,000 to learn the skills - and virtually ALL of them are in Carols book.

If only Carol had written her book years ago...not only would I have found fame and fortune...I would have saved well over £34,900! So not only can YOU become a world class copywriter...you can do it with a few hours of study...and for a pittance."
Steve King,
Copywriter,
Devon, England

"Carol has distilled the real essence of the copywriting greats in this easy-to-read book giving you an instantly useable system for writing compelling, results-generating sales letters and adverts.

A great primer for the inexperienced sales letter writer and a useful reference for any business owner."

Jonathan Jay, www.successtrackonline.com

Write Letters - Win Sales: Live Workshop
In one short afternoon an elite group of business owners discovered - and used - the science behind writing explosive, magnetically compelling sales letters.

The afternoon was part of a 3-day exclusive business growth conference (each delegate effectively paid over £380 for this session alone).

Now you can listen in to this live recording in the comfort of your home or office. And - using the 130-page PDF workbook I've included - take an active part in this revealing workshop.

Discover how my 7-step writing formula makes writing your sales letter amazingly easy

Draw inspiration from over 38 eye-catching, compelling headline examples

Apply the little used techniques I reveal to your letters; make them stand out head and shoulders above your competition.

These astute business people wanted to find out the most effortless way to write stunningly effective sales letters... and they did...

"Carol's [copywriting] session was an eye-opener. I can write a sales letter already, have done over the years and brought in many millions of pounds of business, but I didn't realise what a science there was in it."
John Davidson
Gas-Elec Safety Systems

"It's been good to get some kind of structure and rules about delivering a letter because in the past it's just been almost guesswork and things that feel right for me, and I realised when you go through these techniques that actually I was way off. I just hadn't considered a lot of these things."
Stuart James
WSI

That's just two of the comments from this highly successful workshop. Follow this workshop with the accompanying workbook and write your improved sales letter in just one afternoon.

Email Marketing - How To Write Successful Emails
Take the guesswork out of your email marketing and discover how to write powerful emails that successfully promote your products or services.

This PDF report reveals:
How to construct an email - get these 4 distinct sections right to enjoy the greatest benefit from your email marketing; get them wrong and your email is a dismal failure
How to get your email opened - get this wrong and no-one sees your message
Tools for the job - make it easy on yourself

This straight-forward guide includes examples of how to write your email content so you feel confident when you send your message out.

Ezine Marketing Magic
Ezines are still one of the most effective marketing tools available today for businesses.

But if you don't start off in the right way you could create a millstone around your neck!

This PDF report takes you step-by-step through a proven process for attracting and keeping quality prospects for your business through ezine marketing.

You'll learn:

How often to publish your Ezine for best results (get this wrong, and you could lose your subscribers!

How to use your Ezine to increase your email list exponentially.

How to create a killer web site to promote your Ezine (and why you want to do this). The top beginner mistakes to avoid.

Getting past spam filters: things every legitimate ezine mailer needs to know.

And so much more...

Now - there's something you should know.

This report is aimed at people who want to start an online business through ezines.

Don't let that put you off, because the wealth of knowledge it contains applies equally to any business that wants to stay in touch with its customers... it's all part of creating a relationship - the mainstay of Social Marketing!

Twitter For Business Guide
I have to admit - apart from my own material, of course - this is the subject that fascinated me most.

Mainly, I'm embarrassed to say, because I'd got the set up of my own Twitter account so wrong!

You see there's more to using Twitter for social marketing than just setting up an account.

And I hadn't geared mine properly for business marketing at all!

But now I know how it should be done you'll see changes in my twittering; in fact if you follow me on Twitter you may have noticed some differences already.

In this PDF guide I share what I discovered, including how to set up your Twitter account (actually I set up my husband's Twitter account and recorded the whole process - including the crucial steps I'd originally missed in mine - so you can see exactly what to do!)

Create your optimal Twitter account for business marketing - use my pre-preparation checklist before you get started
Don't get accused of spamming - how to connect without getting a bad reputation
Gaining quality followers
Basic and advanced tweeting tips

Avoid the mistakes I made and use this step-by-step guide to gain the best results from your foray into Twitter!
Marketing Bonuses
These inspiring audio and transcripted marketing tips are designed to give you unfair advantages in your marketing actions including when you are writing your influential sales letters!

30 Covert Product Selling Principles

30 Customer Tested Buying Triggers

30 Explosive Influence Tactics

One Time Offer Web Page Templates

And finally... a small additional bonus you'll find handy if you want to create your own web pages.

This collection of 5 'One-time-offer' templates includes the web page masters and all the graphics you need to create an attractive landing or squeeze page for your offer.

You can use these as-is or adapt them to your own web site structure.

Wait!
That’s not all that’s in this package I've shoe-horned together for you...

As well as the flashdrive toolbox I've described above you get The Eclectic Marketing Collection of 4 CDs; 3 audio and one data CD.

The Eclectic Marketing Collection...

Audio 1 - How To Create Winning Adverts: 16 Insider Secrets
A live recording of this presentation to business owners.

The original presentation was recorded in 2004.

This is an expanded version, updated in 2008 with additional examples and insights to turning your adverts into powerful sales generators.

The single, most important element in your advert. Getting this right can increase response exponentially.

Did you know the wrong positioning of your print advert can have a devastating effect on response? In this audio you'll discover the ideal spot.

You wouldn't think re-designing your adverts, following my proven formula, could explode response by anything up to 340% or more ... but it can!

Do you know which of your adverts generates the highest result? There's a childishly simple way to be sure!
On this CD - which can be played in your CD player or on your computer - there is also an MP3 audio file, in case you'd rather use your MP3 player. Plus a PDF of the presentation slides along with a transcript of the audio - just in case you prefer to read and make notes.

Audio 2 - 36 Significant Insights to Creating Powerful, Results Generating Sales Letters
Eavesdrop on this private telephone conversation.

Listen to the copywriting wisdom this successful managing director got out of me. And he's no beginner when it comes to copywriting; he'd already written many powerful, results-generating sales letters he'd used to grow his business at a rapid rate.

But he wanted to know more so these were extra insights he wanted to gain.

He asked very specific questions on writing sales letters and how to make them even more magnetic. He asked the questions that are probably buzzing through your mind too... you'll hear...

6 crucial pointers to creating powerful headlines

19 examples I shared of proven, results-generating headlines taken from adverts here in the UK

9 insights we explored that make sales letters fascinating

How getting your letter read - regardless of length - is crucial and I revealed 4 ways to do this

We touched on 7 different ways to sky-rocket the appeal of your sales letter

And then we talked about creating a magnetic response form - and I shared 6 insider secrets that turn your order form into a fantastic selling tool in its own right!

And finally I explained the 4 critical things that can make your mail out package highly responsive
There is a slight catch with this CD, the sound quality isn’t brilliant because it IS a recording of a telephone call and the line wasn't as crystal clear as I would have liked.

It's perfectly audible – occasionally there’s a slight increase in volume and there's a low hum in the background my sound engineers couldn't get rid of. But - the crucial point is - this audio contains intrinsically valuable information.

Listening to my answers to his questions gives you an even greater understanding of this marketing approach that could be vital to your success too.
Audio 3 - Secrets to Generating Massive Sales Growth
The 3rd audio CD is a recording of an exclusive teleconference that took place a little while ago. But the marketing tactics are just as valid - if not more so - now. I have to say - the teleconference was not just me giving a presentation to a huge, muted, listening audience (as many tele-seminars are). This was a private paid-for event where I interacted with the business owners who asked their own questions.

Questions like...

How can I sell more? (I advised a variety of actions this business owner could take, I wonder how many can be applied to your business?)

How can I get people to 'sit up and take notice'? (This is a problem many businesses have today - and I reveal how taking a different approach can create a breakthrough – what breakthrough does your business need?)

With larger competitors close by, how can I persuade customers to come to me? (The solution to ‘knocking the socks’ of competitors who just ‘don’t get it’ is really simple)

How can I convince my prospect that a fantastic guarantee, which has become accepted as 'the norm', is really valuable? (We explored how to highlight the REAL value of a guarantee)

What's the most successful combination of components in a mail package? (I described how each item has its part to play in your successful sales offer)

Do long sales letters work in the UK? Do you have proof? (This is probably one of the most frequently asked questions I get and the answer is 'Yes they do' and Yes, I have…' you hear it on this CD)

What impact does the design and layout of a sales letter have on response? (If you want people to read and respond to your letters you can’t afford to miss this answer - and there's a special design secrets report covering that very subject on the Marketing Extras CD)

What single thing can decimate response if I get it wrong? (Always a worry for any business owner when spending on marketing - and this is a simple mistake anyone can make – put it right and you gain anything up to double or more response to your marketing message)

"Carol packed more ideas into this tele-seminar, and more great answers to the variety of questions raised than I've heard in years. If you can't find at least 19 good ideas off this CD, that can skyrocket your sales, then you may as well hand the keys of your business over to someone else and go and get a job."
Paul Stewart,
Profit Masters Ltd

CD 4 - Marketing Extras
And finally the 4th CD is my Marketing Extras - where I've got a lot more tasty goodies in store for you...

Marketing is about gaining sales and profits. Words Into Profits explores the words you use in any communication; your sales letters, web pages, emails, tele-sales - all areas. Discover 5 devious psychological triggers you can implant into your writing to get the response you want!

100 explosive power words you can use to make your writing crackle, use with care!

Why storytime could become your most profitable time of the day and how to use it to build instant trust

Two ways to take bland writing and turn it into a sizzling writing sensation!

It's a natural follow-on to the copywriting skills you gain from my audio-book I Want To Buy Your Product - Have You Sent Me a Letter Yet (which is on your Flashdrive)

Money-Making Direct Response Design Secrets - Tweaking the design of your letter and adverts can generate amazing results. In this report Dan Castle shares his expert knowledge with you. His lucky clients see jumps in response between 16% (with a cut in advert size and spend!) up to 166% and more.

In fact, one of Dan's clients enjoyed a massive boost of 300% - nothing in the advert changed - just the design. The client had to stop the ad because he couldn't handle the response! Now THAT's a nice problem to have, isn't it?

Got your blog set up? Using WordPress? Check out this 10-video program of Advanced Techniques for WordPress . Step-by-step videos are easy to follow. Even if you don't want to mess with your blog layout and features (or you've got a web-designer to do that for you) I'd urge you to take a look at video 6. It shows you an amazing, time-saving desktop tool that makes blog posting even easier!

3 Social Marketing Experts Interviewed - Video, blog and podcasts are all the buzz - listen to Mike Koenigs, Scott Paton and Yaro Starak, 3 well-known, online marketing experts, as they describe how they've used these social marketing tools to great effect. Use these expert tips in your business.

Essential Software - Have you ever tried to record a message and fluffed your lines? Just think 'outtakes'!

So how do those marketing gurus deliver such a smooth, polished performance in their video and audio recordings?

Have they got amazing memories so they don't miss a single beat when they are telling you about their offer?

No - they use a teleprompter - just like the news teams you see on TV.

I found a great desktop teleprompter - one I'm using myself, right now. And I've included this essential software so you too can deliver professional audio and video messages.

Massive Value...

Everything you need to spruce up your marketing strategy; to understand and engage with the Social Marketing phenomenon and give added vigour to your marketing activity is right at your fingertips in this toolbox.

If you carried out the research I've done and collated this collection of reports, videos and audio advice and 'how-to' instructions you would have had to lay out a massive £1046 ($1,574). And that's saying nothing of the cost of the time you'd have to spend seaching.

You know I'm not going to set a price like that on this collection; even though using the content could generate many additional hundreds and thousands in sales. I want you to benefit from the time I've spent so the price I'm asking you to invest is a lot less than the normal total purchase price.

The whole toolbox; everything I've described on the flashdrive and the Eclectic Marketing Collection is yours for just

£497 (aprox $752) -

that's less than half! And I won't even charge you for shipping - no matter where you are in the world!

Quick-Action Bonus - First 17 Only

Act quickly! If you are one of the first 17 to claim your Spring Clean Your Marketing Toolbox you get a 'quick-action' double-bonus valued at £627 ($944).

Bonus 1 (Value £527):

Make your sales letter or advert the best it can be with a Bentley Makeover Review from me.

You send your sales letter or advert to me for a review. I cast my professional copywriting eye over your copy and record a critique telling you how to electrify your headline... sharpen your copy... and I give you insider tips on how to turn your letter into an irresistible sales magnet.

What's more I explain specifically why these techniques work. Effectively you get personal coaching and mentoring to help you develop your copywriting skill.

"Carol immediately put me at ease with producing a sales letter, something I don't find easy, providing a questionnaire and hints and tips that make you consider what you are about to write.

Always helpful and considerate, but at the same time honest and not frightened to speak the truth, Carol's review came quickly, despite me delaying sending in the letter in the first place, and using techniques where I learnt rather than just receiving an amended document.

The final letter is a vast improvement over the original, which is due to Carol's experience and insight. I have no doubt it will attract new customers over the next few weeks as the letter is sent out."

Nigel West,
Operations Support (Software) Ltd
www.operations-support.co.uk

My normal fee for carrying out a critique like this starts at £527. But you get this 1-to-1 personal coaching FREE just for taking action quickly.

Bonus 2: (Value £150)

Once you've got the content sorted there's a subtle way you can sky-rocket the response you get to your letter or advert. The design!

You'd be amazed at the difference the layout of your message makes. Subtle tricks, that newspapers amd magazines use to keep their readership numbers high, can be used to great effect on your print letters and adverts. And the best person to do that for you is Dan Castle, whose Design Secrets report is part of this valuable collection...

Here's a few examples of the amazing results some of his clients have enjoyed:

"We recently tweaked the layout of a 15x2 advert - applying a rarely used technique that creates a more compelling. This alone increased response by 42%"

"On another advert we reduced the size from a 10x2 to a 5x2 - it didn't need that much space by the time we'd finished the re-design. My client reported an increase of 16% the next week it ran. Plus he made a saving on his ad spend."

"Ray Linton at Cavendish the equity release company - reported an increase of over 300% when we tweaked his adverts running in the national press. We simply made his advert more attractive to the reader. The copy remained the same, so did the headline."

"Cathal Murphy, a client specialising in mail order pilate sets - witnessed an increase of 166% when we took his institutional ad and turned it into a more direct response styled ad. By keeping his advert the same size his business is growing for the same advertising pound."

"Michael Walsh, a hearing aid specialist, was mailing out a pretty effective letter, we added a couple of crucial elements to his mailing package - he reported an increase of 26%."

Now it's your turn...

Dan has generously offered a £150 voucher towards the design, or re-design of your direct response sales letter or print advert. Dan will apply his expertise to your material to lift the response to your marketing message.

Remember - there are only 17 of these quick action double-bonuses.

Why only 17?

Because Dan and I are committing our personal attention and time and, quite frankly, if we tried to take more than 17 we would not be able to deliver the best results and that would not be fair on you, would it?

So - once the first 17 toolboxes are reserved the bonus will go.

Do You Qualify For This Spring Clean Your Marketing Toolbox?

This collection of reports, videos and audio MP3s deliver a wealth of knowledge I firmly believe will prove to be a huge asset to your business... provided you use them.

However, I do not want you to waste your time ordering this toolbox - and possible depriving someone who really needs the quick action double-bonus - if you do not need it.

Please do not order if:

You already understand and use Social Marketing effectively

You already write beautiful, sales generating letters that garner good results (even impressive responses) for you

You just want to take a look and then leave it to one side... this material is to be used and I'd hate you to waste your money if you're not going to use it.

OK - have I discouraged you?

If not...

If you've watched the video clips you've already seen what this toolbox contains; you've had a quick peek at all the reports, the videos and seen the audio MP3 files as I took you on that quick tour. If you were not able to see the videos then the brief synopsis above described all the different elements.

So, along with the qualifiers I've just mentioned you've got a pretty good idea of how useful this powerful material is going to be in your business.

Your Guarantee of Satisfaction

Review this material; formulate your plan of action; use the how-to guides to implement your spruced-up marketing strategy.

If you don't agree that this is a collection of insightful, easy-to-follow information that you can use in your business, then send an email to kelly-at-carolbentley.com and she'll organise a return reference and you will get a full and courteous refund as soon as the kit is returned (in saleable condition please).

Can't say fairer than that, can I?

I haven't forgotten about your link to the Social Marketing Report - you'll get the link for that shortly.

There's just a couple of things I want to mention...

If you are one of the first 17 to reserve your toolbox - you will get an email within 24 hours confirming your success.

When you place your order please tell me if you want the flashdrive for a PC or Apple MAC computer. IF YOU DO NOT STATE THE FORMAT YOU WANT A PC FORMAT FLASHDRIVE WILL BE SENT

Yes Carol! I've checked the content and I'm convinced this toolbox is just what I need to 'Spring Clean My Marketing'!

Rush me my toolbox and let me know if I'm lucky - and quick - enough to be one of the first 17 business owners to order today.

I understand that if I don't agree that the material is as helpful as you claim, I can contact Kelly to arrange to return the toolbox in a saleable condition for a full and courteous refund.

So, on that basis I'm reserving my toolbox now!

(Please enter the flashdrive format you want before you click the Buy Now button below - thank you)

Flashdrive format: PC or MAC

Once you've completed your transaction you will be given the link for your Social Media report.

No! I've decided this full Spring Clean Your Marketing Toolbox is not for me, I just want to get the Wave.3 Social Media Report you promised.


Kind regards,

Carol Bentley

PS. If you know other business people you think might benefit from the Spring Clean Your Marketing Toolbox, please tell them about this page: www.scymtoolbox.com - thanks

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