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Just Before You Go...
"This might suit you better...
From: Carol Bentley
Dear Business Success Seeker,
I understand that you've decided the
fully-loaded Spring Clean Your Marketing Toolbox
isn't right for you... it isn't for everyone.
It could be you
already know a lot of this material or perhaps you are only looking
for some of the insights I've described.
So for a short
period I'm offering a cut-down version; specifically the Eclectic
Marketing Collection which in itself is valued at £247 ($369). And
again I'm setting the price at a favourable figure for
you.
Plus - I'll include a
signed copy
of my copywriting book; I Want To Buy Your Product...
Have You Sent Me A Letter Yet?', because it is an ideal companion to
the material on the Eclectic Collection CDs, at no extra
charge.
Discover the easy way to write compelling,
persuasive letters, brochures, flyers and more that attract hundreds
more customers for your business.
Rated 5* on Amazon -
both in the UK and the US - this easy to read book has you writing
your own sales letter in virtually no time.
- Make your letter and offer compelling.
Your reader only wants to know what result he can expect and enjoy
when he buys from you - he does not care about you or your
business - only what you can do for him.
- What problem will you solve? How will you
make life easier or more pleasurable for him? (See Chapter 7; Long
Letters Don’t Work - Do They?).
- Find
out how to get QUALIFIED PROSPECTS for your database so that you can
create an on-going relationship that will culminate in their placing
business with you.
- Although there are 'mailing lists' that
you can buy they are rarely qualified to your specific
requirements. If you haven't got your own contact database you
will discover how you can use the mailing list and get people to
'self-qualify' so that you can follow up with an exciting and
relevant offer. (Also covered in Chapter 5; Careful Targeting -
Creates Awesome Results).
- Discover how having the right headline or
opening sentence can impact on and increase your results by as
much as 83% or more; use this book to make sure that you get the
additional 83% more, that you richly deserve.
- If you
don't have the right opening to your letter it will never be read
and it won't matter how good your offer is, because your prospect
will never know.
Amazingly
using certain words in your headlines can boost the number of
people who take up your offer.
- There are proven words that grab your
reader's attention and entice him or her to read your letter,
discover 79 of these in Chapter 8 of the book; Your Headline Can
Make or Break Your Results).
- Using some
of these words has, in some cases, boosted response by over
200%,300% or more - I know that seems incredible. But it does
happen, time and time again.
That's just a taster of what this book
reveals.
"I purchased a Microsoft Book (on Amazon) and included
Carol's book because it looked as though other people had found it
useful and it could just be the thing to help me produce a good
brochure for an assignment I am working on.
When the book was delivered I couldn't resist a quick look inside and it just drew me in - it is so easy to read and understand!"
Chris
Clarke
The Eclectic Marketing
Collection...
Here's a reminder of the
contents in The Eclectic Marketing Collection
of 4 CDs; 3 audio and one data CD.
Audio 1 - How To Create Winning
Adverts: 16 Insider Secrets A live recording of
this presentation to business owners.
The original
presentation was recorded in 2004.
This is an expanded
version, updated in 2008 with additional examples and insights to
turning your adverts into powerful sales generators.
- The single, most important element in your advert.
Getting this right can increase response exponentially.
- Did you know the wrong positioning of your print advert can
have a devastating effect on response? In this audio you'll
discover the ideal spot.
- You wouldn't think re-designing your
adverts, following my proven formula, could explode
response by anything up to 340% or more
... but it can!
- Do you know which of your adverts generates the highest
result? There's a childishly simple way to be sure!
On this
CD - which can be played in your CD player or on your computer -
there is also an MP3 audio file, in case you'd rather use your MP3
player. Plus a PDF of the presentation slides along with a
transcript of the audio - just in case you prefer to read and make
notes.
Audio 2 - 36 Significant Insights to
Creating Powerful, Results Generating Sales Letters
Eavesdrop on this private telephone
conversation.
Listen to the
copywriting wisdom this successful managing director got out of
me. And he's no beginner when it comes to copywriting;
he'd already written many powerful, results-generating sales
letters he'd used to grow his business at a rapid rate.
But he wanted to know more so these
were extra insights he wanted to gain.
He
asked very specific questions on writing sales letters and how to
make them even more magnetic. He asked the questions that are
probably buzzing through your mind too... you'll hear...
- 6 crucial pointers to creating powerful
headlines
- 19 examples I shared of proven,
results-generating headlines taken from adverts
here in the UK
- 9 insights we explored that make
sales letters fascinating
- How getting your letter read - regardless of
length - is crucial and I revealed 4 ways to do
this
- We touched on 7 different ways to sky-rocket the
appeal of your sales letter
- And then we talked about creating a magnetic response
form - and I shared 6 insider secrets that turn your
order form into a fantastic selling tool in its own right!
- And finally I explained the 4 critical things that can
make your mail out package highly
responsive
There is a slight catch with this CD,
the sound quality isn’t brilliant because it IS a recording
of a telephone call and the line wasn't as crystal clear as I would
have liked.
It's perfectly audible – occasionally
there’s a slight increase in volume and there's a low hum in the
background my sound engineers couldn't get rid of. But - the
crucial point is - this audio contains intrinsically
valuable information.
Listening to my answers
to his questions gives you an even greater understanding of this
marketing approach that could be vital to your success too.
Audio 3 - Secrets to
Generating Massive Sales Growth The 3rd audio CD is a recording of an
exclusive teleconference that took place a little while ago. But the
marketing tactics are just as valid - if not more so - now. I have
to say - the teleconference was not just me giving a presentation to
a huge, muted, listening audience (as many tele-seminars are). This
was a private paid-for event where I interacted with the business
owners who asked their own questions.
Questions
like...
- How can I sell
more? (I advised a variety of actions this
business owner could take, I wonder how many can be
applied to your business?)
- How can I get
people to 'sit up and take notice'? (This is a
problem many businesses have today - and I reveal how taking a
different approach can create a breakthrough – what
breakthrough does your business need?)
- With larger
competitors close by, how can I persuade customers to come to
me? (The solution to ‘knocking the socks’ of
competitors who just ‘don’t get it’ is really simple)
- How can I
convince my prospect that a fantastic guarantee, which has become
accepted as 'the norm', is really valuable?
(We
explored how to highlight the REAL value of a
guarantee)
- What's the
most successful combination of components in a mail
package? (I described how each item has its part
to play in your successful sales offer)
- Do long sales
letters work in the UK? Do you have proof?
(This is probably one of the most frequently asked questions I get
and the answer is 'Yes they do' and Yes, I have…' you hear it on
this CD)
- What impact
does the design and layout of a sales letter have on
response?
(If you want people to read and respond to
your letters you can’t afford to miss this answer - and there's a special design secrets
report covering that very subject on the Marketing Extras CD)
- What single
thing can decimate response if I get it wrong?
(Always a worry for any business owner when spending on marketing
- and this is a simple mistake anyone can make – put it right and
you gain anything up to double or more response to your marketing
message)
"Carol packed more ideas into this tele-seminar, and more
great answers to the variety of questions raised than I've heard
in years. If you can't find at least 19 good ideas off this CD,
that can skyrocket your sales, then you may as well hand the keys
of your business over to someone else and go and get a job."
Paul Stewart,
Profit Masters Ltd
CD 4 - Marketing Extras And finally the 4th CD is my
Marketing Extras
- where I've got a lot
more tasty goodies in store for you...
- Marketing is about gaining sales and profits. Words Into Profits explores
the words you use in any communication; your sales letters, web
pages, emails, tele-sales - all areas. Discover 5 devious
psychological triggers you can implant into your writing to get
the response you want!
- 100 explosive power
words you can use to make your writing crackle,
use with care!
- Why storytime could become your
most profitable time of the day and how to use it to build instant trust
- Two ways to take bland writing and turn
it into a sizzling writing
sensation!
It's a natural follow-on to the
copywriting skills you gain from my audio-book I Want To Buy Your
Product - Have You Sent Me a Letter Yet (which is on your
Flashdrive)
- Money-Making Direct Response
Design Secrets - Tweaking the design of your
letter and adverts can generate amazing results. In this report
Dan Castle shares his expert knowledge with you. His lucky clients
see jumps in response between 16% (with a cut in
advert size and spend!) up to 166%
and more.
In fact, one of Dan's clients
enjoyed a massive boost of 300% - nothing in the advert changed - just the
design. The client had to stop the ad because he couldn't handle
the response! Now THAT's a nice problem to have, isn't it?
- Got your blog set up? Using WordPress? Check out this 10-video
program of Advanced Techniques for
WordPress . Step-by-step videos are easy to
follow. Even if you don't want to mess with your blog layout
and features (or you've got a web-designer to do that for you) I'd
urge you to take a look at video 6. It shows you
an amazing, time-saving desktop tool that makes
blog posting even easier!
- 3 Social Marketing Experts
Interviewed - Video, blog and podcasts are all the
buzz - listen to Mike Koenigs, Scott Paton and Yaro Starak, 3
well-known, online marketing experts, as they describe how they've
used these social marketing tools to great
effect. Use these expert tips in your
business.
- Essential Software - Have you ever tried to record a message
and fluffed your lines? Just think 'outtakes'!
So how do
those marketing gurus deliver such a smooth, polished performance
in their video and audio recordings?
Have they got amazing
memories so they don't miss a single beat when they are telling
you about their offer?
No - they use a teleprompter - just
like the news teams you see on TV.
I found a great desktop
teleprompter - one I'm using myself, right now. And I've included
this essential software so you
too can deliver professional audio and video messages.
Still Great
Value...
Everything you need to spruce up your marketing
strategy; to understand and engage with the Social Marketing
phenomenon and give added vigour to your marketing activity is right
at your fingertips in this toolbox.
If you carried out the
research I've done and collated this collection of reports, videos
and audio advice and 'how-to' instructions you would have had to lay
out a massive £1046 ($1,574). And that's saying nothing of the
cost of the time you'd have to spend seaching.
You know I'm
not going to set a price like that on this collection; even though
using the content could generate many additional hundreds and
thousands in sales. I want you to benefit from the time I've spent
so the price I'm asking you to invest is a lot less than the normal
total purchase price.
The Eclectic Marketing
Collection and
the signed book,
is yours for just
£117 (aprox
$176) -
And, again, I won't even
charge you for shipping - no matter where you are in the world!
Limited Supply...
Act quickly! I have a limited stock of the
books (I'm talking 10s not hundreds!) and once these are gone I
shall withdraw this offer. That could be a week from now or it could
be hours; I honestly do not know.
And I'm offering you the
same satisfaction guarantee...
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Your
Guarantee of Satisfaction
 Review this material; formulate your plan of
action; use the how-to guides to implement your spruced-up
marketing strategy.
If you don't agree
that this Eclectic Marketing Collection is an extremely useful reference
guide you can use in your business, then send an email
to kelly-at-carolbentley.com and she'll organise a return reference
and you will get a full and courteous refund as soon as
the CDs and book are returned (in saleable condition
please).
Can't say fairer than that, can I?
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I haven't forgotten about your link to
the Social Marketing Report - you'll get that shortly.
Yes Carol! I've checked
the content and I think the Eclectic Marketing Collection and your book
is more suitable for me!
Rush me my CD set and signed book. I
understand that if I don't agree that the material is as
helpful as you claim, I can contact Kelly to arrange to return
the CDs and book in a saleable condition for a full and courteous
refund. So,
on that basis I'll take up your offer
now!
Once you've completed your transaction
you will be given the link for your Social Media
report. |
No! This still is not for me, I just want to get the Wave.3 Social Media Report
you promised.
Kind regards,
Carol Bentley
PS. If
you know other business people you think might benefit from the
Spring Clean Your Marketing Toolbox,
please tell them about this page: www.scymtoolbox.com -
thanks
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